Mobility media releases 2010 - 2007.
04.08.2010Download press release as PDF
More than 93’000 customers use Mobility car sharing
93’700 Mobility customers are already utilising the clever car mobility solution. The Mobility Cooperative managed to gain an additional 2’900 customers during the first half of 2010 (+ 3.2%). The consolidated total turnover rose by 4.9% to CHF 31.8 million. The range of offers was also extended and now includes 2’350 vehicles at 1’200 stations.
More vehicles and more stations in Switzerland
The continuing high level of interest in car sharing services has led to the Mobility fleet being stocked up by a further 50 vehicles. At present, 2’350 Mobility vehicles can be used by customers round-the-clock on a self-service basis. The network of stations has also been expanded. The vehicles are available via 1'200 Mobility stations in 450 towns and cities. The offer “Click & Drive – Your hire car at the railway station” is still extremely successful. This hire car offer from Mobility car sharing and the SBB allows customers to rent a car on an hourly basis. With Click & Drive, customers are able to use the entire range of Mobility car sharing offers, without the need to purchase a Mobility subscription. During the first half of 2010, more than 5'300 Click & Drive journeys were booked, which corresponds with an increase of 19.9%.
Innovation for the customers
During the first half of the year, Mobility focussed on innovation with regard to its reservation system and international utilisation of the car sharing services. The iApp “mobility car" can now be downloaded for free from the Apple App-Store. The iApp combines the reservation platform for mobile end devices (m.mobility.ch) with the extended search functions and map display features of the iPhone. Mobility therefore offers a mobile reservation solution for all Internet-capable mobile phones. Furthermore, all Mobility customers have been able to access 1'500 DB Carsharing vehicles throughout Germany with their personal Mobility Cards since May 2010.
8% growth in the Business car sharing division
The drive volume in the business customers product segment (Business car sharing) grew by 8%. This segment therefore generated 22% of the overall drive income during the first half of the year.
During the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 31.8 million (+ 4.9% compared to the previous year). The company recorded a profit of CHF 481'365 as at the end of June. The slight drop in profitability of 4.5% is primarily due to additional investments in technology. Mobility car sharing is currently developing a new system platform, with the objective of maintaining its leading position in relation to car sharing technology, which, in turn, will lay the foundation for additional growth.
On 2. August 2010, Mobility car sharing, the most successful car sharing brand in Europe, received a new look. The well-known Mobility logo received a facelift and now has a fresher, more modern design.
Car sharing in Austria – DENZEL Mobility CarSharing GmbH
Business with Mobility’s associated company, DENZEL Mobility CarSharing GmbH in Austria, is developing well. The partnership has also had a positive effect with regard to the “Österreichische Bundesbahn” (Austrian Federal Railways). The company’s 200 vehicles in Austria are located at 25 railway stations, primarily in urban centres such as Vienna, Salzburg and Graz. Both Austrian and Swiss customers can use the vehicle fleet in both countries.
General outlook for 2010
The Mobility Cooperative is expecting the growth trend to continue during the second half of 2010. It hopes to achieve a consolidated total turnover of CHF 66 million in 2010. The cooperative estimates that more than 96’000 customers will be using the Mobility fleet by the end of 2010.
17.03.2010Download press release as PDF
Mobility CarSharing: Constant growth
The Mobility Cooperative grew in 2009 by 6'300 customers, raised consolidated total turnover by 5.2% to CHF 63.0 million and achieved a profit for the year of CHF 1.4 million. With 90'800 customers, more than 2'300 vehicles at 1'150 locations in Switzerland, and its associate company DENZEL Mobility CarSharing GmbH in Austria, Mobility has further extended its leading position in the European CarSharing market.
Mobility CarSharing Switzerland expanded its offer again in 2009 by adding 50 stations to the network of locations and 100 additional vehicles to the fleet. A further 6'300 new customers decided for Mobility CarSharing in 2009. This additional 7.5% is the result of concentrated efforts on the market and our proven sales partnerships stretching back over many years. It is also welcoming that in the same period the membership of the cooperate grew by 8.5%. To date, 44.8% of all customers are members of the Mobility cooperative.
The consistently pursued growth strategy led to consolidated earnings before interest and taxes of CHF 2.5 million (previous year: CHF 2.6 million). Profit for 2009 is CHF 1.4 million (previous year: 1.5 million). The slight decline in profitability can be ascribed to investments in expanding the offer and in enhancing technologies and service quality. The cost of expanding business outside Switzerland was also a factor. As per 31st December 2009, Mobility employed 182 people. This represents an increase of 14 employees or 8.3%.
Strength through strong partnerships
Cooperation under the SBB's "Click & Drive - Your rental car at the station" offer has developed very positively. More than 9'500 drives were sold in 2009, an increase of 55.7%. The number of direct registrations through the 128 local sales outlets of Swiss Post and the SBB also rose. Last year more than 25% of all subscriptions were sold through these cooperation channels. Together with Zürcher Verkehrsverbund (ZVV), Mobility celebrated a long-standing partnership with their 10'000th shared customer.
More companies switch to Business CarSharing
Demand for Mobility's Business CarSharing offers continues to grow. As of the end of 2009, some 3'000 companies were using more than 10'000 Mobility-Cards. Drive volume in the Business CarSharing segment grew by 7.8% in the year under review and this business now accounts for 20.9% of total drive volume.
Mobility CarSharers save 15'200 tons of CO2
The concept behind CarSharing is sustainable since every drive is consciously planned. Based on the study by the BFE, Mobility helped reduce the number of cars on Swiss roads by more than 18'000 in 2009. Besides the reduction in traffic, every active private customer now contributes to saving 290 kg of CO2 every year. In 2009, this translated to a saving of 15'200 tons of CO2 or 11'756 passengers flying from Zurich to New York.
DENZEL Mobility CarSharing GmbH, Austria
Holding company DENZEL Mobility saw its turnover rise by an encouraging 22% in its second year of business. The CarSharing offer of 200 vehicles at 100 locations is now used by 10'500 customers across Austria.
Phone +41 (0)41 248 23 20
Fax +41 (0)41 248 22 33
Marketing & Communication
Phone +41 (0)41 248 21 41
Fax +41 (0)41 248 22 33
09.12.2009Download press release as PDF
Mobility and Zürcher Verkehrsverbund: 10,000 shared customers
Mobility and the Zürcher Verkehrsverbund (ZVV) celebrates its successful cooperation on welcoming their 10,000th shared customer. The personal ZVV Annual Travelcard with Mobility has served as an electronic key for the entire Mobility fleet since 2002.
The 10,000th customer and holder of a personal ZVV Annual Travelcard has just signed up for a ZVV Annual Travelcard+Mobility just like the 9,999 customers that went before. The deal gives subscribers use of public transport in the covered zones and access to the complete Mobility offer of more than 2,250 Mobility vehicles at 1,050 stations throughout Switzerland. The offer covers ten vehicle categories from Smart cars to vans. Petrol, insurance, service and many other benefits are included in the attractive hourly and kilometre rates.
Mobility and the ZVV: ideal partners for combined mobility
Mobility and the ZVV are committed to combined mobility. The fact is that even people who regularly take public transport also occasionally need a car. Jürg Baumgartner, head of marketing at the ZVV: "With the Mobility option, we give customers with a ZVV Annual Travelcard added value that gives them access to a car whenever they wish. Using the two mobility forms with the same card is also practical and simple." Viviana Buchmann, Chief Executive Officer of the Mobility Cooperative is also pleased: "The partnership with the ZVV is highly significant for Mobility. In the last few years, we have joined in intensively promoting, marketing and publicising combined mobility and our joint offer. The 'ZVV Annual Travelcard+Mobility' is a direct link to a car from bus, train, tram or ship."
It couldn't be easier: "ZVV Annual Travelcard+Mobility"
ZVV Annual Travelcard holders can drive for a whole year with Mobility for just CHF 25.- extra. While the ZVV brings its customers quickly, on time and relaxed to their destinations every day, 685 vehicles at 360 stations in the ZVV area available for special occasions. Mobility is also available for use throughout Switzerland. With a ZVV Annual Travelcard+Mobility the hourly rate is CHF 1.- more than the Mobility standard rate.
Zürcher Verkehrsverbund: Almost 4,000 kilometres of routes and approx. 200,000 Annual Travelcard holders
Mobility CarSharing: Europe's leading CarSharing company, 90,100 users
26.08.2009Download press release as PDF
Mobility continues to grow despite difficult environment
In the first half of 2009, the Mobility Cooperative boosted its consolidated total turnover by 7.1% to CHF 30.3 million. With 3,200 new customers, the number of Mobility customers in the Swiss home market increased to 87,700 (+3.8%), while drive sales were increased by 7%. The trend towards intelligent, sustainable and low-cost mobility continues unabated.
Mobility CarSharing Switzerland
Mobility continues to grow despite the difficult market environment. The Mobility offer continues to reflect the spirit of the times. Viviana Buchmann, Chief Executive Officer of the Mobility Cooperative: "The first six months of 2009 were successful for Mobility both with regard to the acquisition of new customers as well as drive sales clocked up by existing Mobility customers. However, on principle, the current economic situation has not resulted in an above-average increase in demand for our CarSharing services. We have observed a trend towards reservations of smaller and more reasonably priced vehicle categories. Thus, our "Budget" vehicle category with the Citroën C1 city hopper launched in February is highly popular and has registered very high utilization level."
In the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 30.3 million (+7.1% compared to the previous year). As at the end of June, profit came to CHF 503,594 (previous year CHF 624,901). The drop in profitability is attributable to investments in improving quality and the expansion of innovative services. Furthermore, the expansion of our international business has also shown favourably on the books.
Business CarSharing very strong
Growth continues unabated in our Business CarSharing division. Compared to the first half of 2008, drive sales grew 11.1% and in excess of 2,500 cost-conscious companies are now benefiting from the considerable savings potential for business trips using CarSharing.
Mobility continues to invest
The CarSharing offer was expanded further; the vehicle fleet grew by 50 vehicles to over 2,250, the network of stations grew by a further 5% to a total of 1,150 stations throughout Switzerland and new jobs were created. In addition, Mobility recently introduced a new reservation channel for its customers. The mobile reservation function allows customer to make reservations using their mobile phones. Using this mobile reservation facility, Mobility customers can make, change and cancel reservations at m.mobility.ch using internet-capable mobile devices. This is especially convenient for customers who wish to reserve a Mobility car spontaneously whilst out and about.
Promoting combined mobility
Our efforts regarding combined mobility continue to bear fruit. During the first six months of the year, the new Mobility subscription channel at SBB ticket offices exceeded expectations by more than 25%. The new partnership with Switzerland's second largest fare association (Libero) also got off to a good start. Libero serves Bern, Solothurn, the Emmental region and Oberaargau. The partnership between Mobility and the Libero Fare Association will enable the approximately 45,000 Libero season ticket holders to benefit from door-to-door combined mobility.
Click & Drive - your rental car at the railway station
The offer launched in June 2006 in cooperation with the SBB has outperformed expectations. Compared to the same period last year, sales have once again doubled and meanwhile account for just under 2% of Mobility's overall drive sales in Switzerland. During the first six months of the year, some 1,650 new customers (+ 56.5% compared to the previous year) have already completed one or more Click & Drive drives.
DENZEL Mobility CarSharing (DMC) in Austria
Business on the Austrian market remains below expectations. Following the successful integration at the end of 2008, business development is taking longer than initially assumed. Some 11,000 customers use the DMC CarSharing service in Austria. The 200 vehicles are predominantly available in urban centres such as Vienna, Salzburg and Graz. Both Austrian and Swiss customers can use the vehicle fleet in the other countries.
General outlook for 2009
Mobility wishes to continue growing in the domestic market and aims to top the 90,000 customers mark by the end of 2009. The Mobility Cooperative expects consolidated total turnover of CHF 63 million at the end of 2009. Marketing activities in Austria will be intensified.
29.05.2009Download press release as PDF
Mobility and the Libero Fare Association: joint offer for combined Mobility
From 1 June 2009, the 45,000 holders of annual Libero season tickets will be able to benefit from the partnership between Mobility and the Libero Fare Association with door-to-door combined mobility. Using their personal annual subscription, Libero customers will gain easy access to 250 Mobility vehicles at 130 stations in the Libero region and to the Swiss-wide CarSharing Mobility offer. All for just CHF 25.- a year extra.
The Libero Fare Association is one of the largest of its kind in Switzerland, serving Berne, Solothurn, Emmental and Oberaargau. The Mobility Cooperative is Europe's leading provider of CarSharing services to 86,600 customers who share more than 2,200 cars at 1,100 stations throughout Switzerland. CarSharing is the ideal complement to public transport. With their joint offer, the partners aim to promote combined mobility in the region served by Libero.
The Libero subscription with Mobility offer
Libero annual season ticket holders can drive for a whole year with Mobility for just CHF 25.- extra. Libero takes its customers quickly, punctually and comfortably to their destination. If a car is required for particular occasions, there are 250 vehicles at 130 stations across the region served by Libero. Libero customers will not only have the use of Mobility in their region but also throughout Switzerland. With a Libero subscription with Mobility for CHF 25.-, the hourly rate is CHF 1.- more than the Mobility standard rate.
13.03.2009Download press release as PDF
Unhindered Growth for Mobility
For the Mobility Cooperative, the fiscal year 2008 was marked by further substantial growth. In collaboration with sales partners, the cooperative increased its consolidated total turnover by 18.3% to CHF 59.9 million and achieved an annual profit of CHF 1.5 million. With 84'500 customers, more than 2'200 vehicles, and 1'100 stations in the home market Switzerland and the joint venture DENZEL Mobility CarSharing in Austria, Mobility has been able to expand its leadership in the European CarSharing market.
With 7'400 new customers, the number of customers increased to a total of 84'500 in the home market Switzerland (+ 9.6%). The growth enabled Mobility to expand its network by another 50 stations to a total of 1'100, thereby enlarging its geographic coverage by 4.8%. The red Mobility fleet was enlarged by 12.8% (+ 250 vehicles). In the same period, the number of members of the cooperative increased by 3'000 to 37'500 (+ 8.7%).
The consistently pursued growth strategy yielded a consolidated operating result of CHF 2.6 million (prior year: CHF 1.1 million). The profit for the year 2008 amounted to CHF 1.5 million (prior year: 0.6 million).
Business CarSharing Growing in Significance
In the fiscal year 2008, the important growth field of business CarSharing recorded an 25% increase in the number of customers (prior year: + 21%). More than 2'100 Swiss companies use 9'020 Mobility cards to organise their corporate mobility. They accounted for 22% of the total turnover of the Mobility Cooperative.
New Sales Channel and New Partnerships
A new sales channel was launched in cooperation with SBB: Mobility subscriptions can now be purchased at the 50 largest SBB sales outlets in Switzerland. Thus, Mobility and SBB are increasing their efforts to convince even more people of the benefits of combined mobility. Within the scope of the newly agreed partnerships with ETH Zurich and EPF Lausanne, the student authentication cards and employee badges of the two institutions serve as electronic keys for the Mobility vehicles.
In 2008, the Mobility licence system developed by the subsidiary Mobility International AG paved the way for international expansion. Mobility International AG supports licensees with CarSharing expertise, advice, and training. Moreover, licensees can manage their offer economically, access the Mobility platform directly without setting up their own expensive local servers, and use the services of the 24h ServiceCentre. The implementation of the international strategy started with the launch of DENZEL Mobility CarSharing (DMC) on 1 January 2008, a joint venture that is run in collaboration with Wolfgang Denzel AG and that concentrates on CarSharing across Austria. DMC has 200 vehicles and a customer base of 11'000 CarSharing users. The integration process was completed as of the end of 2008 as planned.
Sustainability Reporting According to International Guidelines
For the first time, the Mobility Cooperative has prepared the reports for the fiscal year 2008 according to the international guidelines of the Global Reporting Initiative (GRI), with a central focus on innovation, as well as economic, ecological and social sustainability. For example, the above-average efficiency of the Mobility vehicles enables fuel savings of half a million litres compare to the average consumption of new cars in Switzerland. Moreover, Mobility vehicles emitted 1'510 tons less CO2. Meanwhile, 22.3% of the kilometres driven by Mobility customers and 100% of the kilometres driven by Mobility itself are carbon-offset via the myclimate Foundation. The project "Accelerated Customer Growth", which was launched in 2007 together with the Klimarappen Foundation for additional savings of 10'800 tons of CO2 by 2012 has already yielded initial results: as of the end of 2008, 2'096 tons of CO2 had already been saved; this represents 19.4% of the total savings.
16.02.2009Download press release as PDF
Mobility launches new vehicle category "Budget"
From 23 February 2009, Mobility will introduce its own vehicle category "Budget" and provide its customers with 100 Citroën C1 cars. This step marks the end of the joint advertising category "M-Budget" with Migros. Mobility is offering its own value category at the same attractive rates as the predecessor category and is expanding the number of Budget vehicles by a quarter. With the new vehicle category Budget, Mobility plans to convince even more people of the CarSharing concept and prove that qualities like "inexpensive" and "effective" are by no means mutually exclusive.
As an energy-efficient city car, the Citroën C1 is just the right model for the red Mobility fleet. With an emission of only 109 g CO2/km, the C1 ranks second among the top ten of the most eco-friendly cars of the city car category in the car environment list of the Swiss Transport and Environment Association (VCS). As demonstrated by means of Citroën C1, Mobility applies strict criteria for the selection of new models for the Mobility fleet. However, the positive eco balance of CarSharing is primarily the result of changed user behaviour - the conscious planning of personal mobility. Thus, the purpose of the new vehicle category Budget is to convince even more people of the CarSharing concept and prove that qualities like "inexpensive" and "effective" are by no means mutually exclusive.
New vehicle category Budget: inexpensive and comfortable
Other important criteria for Mobility's selection of vehicles include easy handling and economic efficiency of the vehicles. The Budget category is available at CHF 2.70 per hour and CHF 0.48 per kilometre (daily rate). This price is all-inclusive: fuel, servicing, repairs, insurance, administration, toll sticker, parking fees, and VAT. The modern city car is equipped with a fuel-efficient engine, four stars in the EuroNCAP safety test, modern audio entertainment, and air-conditioning.
More Budget vehicles for Mobility customers
Mobility is not only replacing existing M-Budget vehicles with the new Citroen C1, but is also increasing the number of Budget vehicles by one quarter. One of the special features of the new vehicle category Budget is its special suitability for the city and short distances. Therefore, the vehicles will be made available especially in urban areas.
Cooperation with Migros to continue
The M-Budget category was launched in 2005 for a term of four years. Within the scope of the ongoing strategic cooperation with Migros, the two companies will continue to collaborate closely in the M-Cumulus programme and in the fields Micasa take-along vans and Business CarSharing.
The Mobility Cooperative
Mobility, Europe's leading CarSharing company, provides more than 2'200 vehicles at 1'100 stations in Switzerland around the clock. The CarSharing self-service concept is used by 85'000 customers including more than 2'100 businesses that cover their mobility needs with the tailor-made offers of Mobility Business CarSharing. Apart from "Budget", customers benefit from nine other vehicle categories: from smarts to convertibles to vans, a suitable car is available for every purpose.
31.10.2008Download press release as PDF
Mobility und SBB setzen einen weiteren Meilenstein der Kombinierten Mobilität
As of now, in addition to the Click & Drive service, you can become a Mobility customer within 3 hours at 50 SBB sales outlets. Mobility and SBB are thus boosting their efforts to get even more people committed to the idea of CarSharing, and to win them over to sustainable Combined Mobility. The railway station is becoming the definitive focal point for Combined Mobility, where the customer can get all the mobility services from a single source.
Application made easy
Becoming a Mobility customer is very easy at the 50 largest SBB stations. The application form is filled in online, printed out and presented together with your driving licence and paid for at the SBB ticket office. The Mobility Card is activated within three hours at the latest. That puts more than 2'000 Mobility vehicles at your disposal at over 1'050 Mobility stations in Switzerland. The railway stations in Basel, Bern, Chur, Geneva, Locarno, Lucerne and Zurich, as well as many other stations, will cover the entire range of Combined Mobility services at the SBB ticket office with immediate effect.
The requirement for a 12-month Mobility subscription is the possession of a valid route pass, half-fare season ticket or GA rail pass, the 12-month ticket of an associated "Tarifverbund" or the Migros cooperative membership card. And then the 12-month Mobility subscription is also over 30% cheaper, costing only CHF 190.- instead of CHF 290.-. Potential customers who would first like to try out Mobility can pick the Mobility test subscription. This costs CHF 70.- and covers four months, in which the benefits of Mobility can be experienced to the full.
Focus on Combined Mobility
The promotion of Combined Mobility - the intelligent utilisation of bike, bus, tram, train and Mobility - is one of the main concerns of both partners. More than a quarter of Mobility customers, i.e. around 22'000 people, also have an SBB season ticket, which confirms this objective. The facts shown below are also evidence of the positive interaction between public transport and CarSharing with regard to ecological and economic aspects.
- 20% of people with a GA rail pass are customers with Mobility
- 37% of all Mobility customers have a GA rail pass, half-fare season ticket, or another route-related season ticket for public transport
- 22% of Mobility customers would buy a car or additional cars without Mobility and public transport would lose 1.2 million passenger kilometres (-12%) as a result.
- Every CarSharing customer saves 200 kg of CO2 every year.
Markus Dössegger, Head of Market Switzerland, SBB regional rail transport: "We are delighted to be able to offer public transport customers not only P+Rail, car rental and bike rental, but now also the Mobility subscription, and hence access to CarSharing. This underlines the continuous efforts of SBB and its partners to simplify and improve access to their interconnected mobility services. The railway station as an integrated mobility transfer point is thus becoming ever more attractive, and the range of services on offer is wide-ranging and multi-layered.
CarSharing options for every need
With the existing Click & Drive services and immediate Mobility membership at the SBB ticket office, there is now the right offer for everyone: If you rarely need a car, you can get hold of one from Mobility as and when you need one without becoming a member, thanks to "Click & Drive - Your hire car at the railway station". If you need a car on a more regular basis, then your best option is to take out a Mobility subscription. The differences at a glance:
Mobility subscriptions at the SBB ticket office
- For regular trips or as an alternative to your own car, or a second car
- The choice of a 4-month test subscription or a 12-month subscription
- First use possible within three hours of application at the SBB ticket office
- Online reservation via www.mobility.ch or by telephone call to the 24-h Service Center on 0848 824 812
- Payment for the reserved journey by monthly customer billing
- Attractive savings possible for subscribers (e.g. discounts for serial reservations)
- 2'000 vehicles at 1'050 stations throughout Switzerland
Click & Drive
- For occasional journeys in a Mobility vehicle
- No subscription fees
- Online reservation via www.mobility.ch or by telephone call to the 24-h Service Center on 0848 824 812
- Immediate payment for the reserved journey by credit card
- 870 vehicles at 350 railway stations throughout Switzerland
18.08.2008Download press release as PDF
More drives, more turnover, more customers
In the first half of 2008, the Mobility Cooperative boosted its consolidated total turnover by 22% to CHF 28.3 million. With 3,800 new customers, the number of Mobility customers in the Swiss home market increased to more than 80,000 (+ 5%). At the same time, the number of drives of existing customers climbed by 12% compared to the first half of 2007. The positive financial statements for the six-month period reflect the investments in the further expansion of a demand-oriented, attractive offering. The expansion into the Austrian market by means of the integration of the associate DENZEL Mobility CarSharing is progressing in accordance with the strategy.
In the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 28.3 million (+ 22% compared to the prior year). As of 30 June 2008, the profit amounted to CHF 624,901 (prior year CHF -90,338). The increase in profitability is the result of the further optimisation of the Mobility offering (more vehicles, more parking spaces, new reservation platform) and intensive marketing efforts. The international expansion in Austria is progressing according to plan.
80'900 Mobility customers
The customer growth continues at a high level. In the first half of the year, Mobility recorded a growth of 5% (3,800 customers). The continually high growth rates are possible thanks to the close collaboration with strategic cooperation partners from the public transportation and private sectors. Moreover, a lot of attention is drawn by Mobility Switzerland's advertising campaign "Mobility - truly the world's best car".
Attractive CarSharing offering
To expand the CarSharing offering, 50 vehicles (+ 2.5%) have been added to the Mobility fleet, bringing the total number to 2,000 vehicles. Moreover, another small, economic city car has been included in the vehicle category "Economy". To meet the growing demand, Mobility has increased the number of parking spaces. By launching the "monthly rental", Mobility has complemented its portfolio, offering a suitable solution for all mobility needs: the portfolio ranges from short-time rentals starting from 60 minutes to long-term use for 2 years.
2,100 companies use Business CarSharing
Meanwhile, more than 2,100 Swiss enterprises benefit from cost-efficient, eco-friendly corporate mobility. The drive volume of business customers increased by 30.6%. This segment generated 20.6% of the total drive income in the first half of the year in the home market Switzerland.
With a double number of drives, the joint offering of Mobility SBB "Click & Drive: Your hire car at the railway station" reflects the success of the two-year expansion work. Within the scope of the new cooperation with ETH Zurich, Mobility has reached another milestone in the field of innovative access technology. Since February 2008, the ETH authentication card has been serving as electronic key for the Mobility vehicles.
For the first time, the Mobility licence system developed by the Mobility subsidiary Support AG has paved the way for international expansion. Since 01 January 2008, the Mobility Cooperative has been operating the 50/50 joint venture DENZEL Mobility CarSharing GmbH, which is active in CarSharing across Austria, together with Wolfgang DENZEL AG. DENZEL Mobility CarSharing has 200 vehicles and a customer base of 15,000 CarSharing users. The integration process is progressing according to schedule. The first milestone: since 01 July 2008, the Mobility 24h ServiceCentre has also been taking care of the customers in Austria.
General outlook for 2008
For the second half of 2008, the Mobility Cooperative expects the growth in the home market to continue. As of the end of the year, the Cooperative anticipates a turnover of approx. CHF 57 million. The integration of the Austrian associate is to be completed by the end of 2008. Meanwhile, the Cooperative continues to drive international expansion.
19.05.2008Download press release as PDF
Mobility bolsters management organisation
Europe's leading CarSharing company Mobility, based in Lucerne, is reorganising its management structure to reflect rapid customer growth. By expanding its Executive Committee and making structural changes to its international division, Mobility aims to continue its course of growth. On 01 September 2008, Viviana Buchmann will assume overall operative responsibility for the Mobility Cooperative as Chief Executive Officer.
The Board of Directors unveiled the new management structure to the 140 delegates present at the conference of delegates held on 17 May 2008 in Basel. It will come into force on 01 September 2008 to strengthen the quest for rapid customer growth initiated in 2007, and to strengthen the company's international activities.
Expanded Executive Committee and new leadership
The Executive Committee of the Mobility Cooperative will now comprise four members instead of the previous three. Overall responsibility will pass to Viviana Buchmann (54) with effect from 01 September 2008. Viviana Buchmann has been a member of the Executive Committee since 2006, with responsibility for the Offer, Customer service, Marketing & Sales. Dr. iur. Giatgen Peder Fontana, President of the Board of Directors, said he was convinced that the company's management was now in very capable hands. "Follow intensive checks of suitable candidates over several months, the Board of Directors decided unanimously in favour of Viviana Buchmann. She not only has many years of experience, including internationally, her selection also ensures continuity of the path we are now on," he said. Chief Executive Officer ad interim Rolf Fischer (49) will stay on as deputy to the CEO, concentrating on the Finances & Services division. He will also take on responsibility for the Sections division. The changes expand the key position of the Executive Committee member of many years' standing. The Executive Committee will receive additional assistance from Peter Affentranger (39), Head of Human Resources & Academy, and Guido Stöcklin (48) as the new Head of the International division.
Structural changes to the International division
The expansion into Austria signalled at the end of 2007 is key to the Mobility Cooperative's effort to internationalise its CarSharing activities and licensing system. In a bid to further strengthen its position on the European market, the Mobility Cooperative's subsidiary, Mobility Support Inc., will be renamed on 01 September 2008, taking on the important areas of the 24h-ServiceCenter and IT for the international business. The Board of Directors has signed up Guido Stöcklin to head this effort. The experienced marketing and sales specialist can look back on many years in top management positions in internationally-active companies, and will take up his new post on 01 July 2008. The previous director of Mobility Support AG and proven CarSharing expert Peter Muheim will leave the company but will remain available to Mobility as a consultant on strategic issues.
Frank Boller elected to the Board of Directors
Delegates at the meeting on 17 May 2008 elected Frank Boller as an additional member of the Board of Directors of the Mobility Cooperative. As a technology and IT expert, he will head up the IT division. Frank Boller has been a member of the Board of Directors of Mobility Support Inc. since 2003. Mobility's top body now consists of six members. Besides Frank Boller, they are Dr. iur. Giatgen Peder Fontana as President (Strategy & Management), Markus Roesch as Vice-President, (HR, Management Development, Corporate Culture), Christian Russenberger (Finances, Controlling, Treasury), Monika Tschannen-Süess (Mobility Market, Sections, Minutes of Meetings) and René Zeh (Marketing, Quality Management).
14.03.2008Download press release as PDF
Mobility continues to grow
Mobility looks back on a successful year. With 77'100 customers (an increase of 7'500), Switzerland's leading CarSharing company posted the second largest increase in customers in its 10-year history. Thanks to the efficient collaboration with sales partners, sales could be increased by 11.2 per cent to CHF 50.6 million. The Mobility Group closed the 2007 financial year with a consolidated earnings before interest and taxes (EBIT) of CHF 1'067'036.00 and a profit of CHF 646'689.00. The drive sales in the core business grew by 11 per cent. With 1'050 stations throughout Switzerland and a foothold in the Austrian market, Mobility was able to further expand its leading position in the CarSharing market.
Mobility customers have round-the-clock, self-service access to 1'950 vehicles at 1'050 locations throughout Switzerland. The number of customers increased by 7'500 from 69'600 to 77'100 (previous year 5'900) or 10.8 per cent (previous year 9.3 per cent). The above-average growth enabled Mobility to expand its network by a further 50 stations for the first time in four years to now 1'050 stations throughout Switzerland. The fleet was also enlarged in 2007 by an additional 150 vehicles. During the same period, the number of members of the cooperative rose by some 2'500 to 34'500 (+ 7.8 per cent compared to the previous year).
Growth strategy advanced
In 2007, Mobility invested heavily in marketing, the expansion of the fleet and stations, and cutting-edge technology (car telematics and operating software) in order to accelerate customer growth. The consistently pursued growth strategy resulted in a strategy-compliant consolidated operating result of CHF 1'067'036.- (previous year: CHF 2'106'536.-). The profit for the year amounted to 646'689.00 (previous year: CHF 1'551'750.-).
Acceptability of Business CarSharing increased
In the 2007 fiscal year, Mobility Business CarSharing posted a 21 per cent increase in customers. By the end of 2007, over 2'100 companies had switched to Mobility for their company's mobility solution. They generated 18 per cent of the total sales of Mobility. The existing Business CarSharing offers were rounded off in October with the product "Mobility-Exclusive". Here the vehicle is reserved exclusively for the in-house CarSharing and can even be adorned with the company's own logo.
Expansion to Austria
The Mobility license system newly developed by Mobility subsidiary Mobility Support Inc. facilitated the expansion abroad for the first time in the 2007 fiscal year. Together with Wolfgang Denzel AG, the Mobility cooperative, which holds a 50 per cent share, operates the joint venture Denzel Mobility CarSharing GmbH, which focuses on CarSharing throughout Austria.
Sustainability as our basic entrepreneurial approach
Mobility's business activities centre consistently on sustainability. This approach is reflected not only in the offer, but also in the responsible treatment of employees and target groups in the business environment. For instance, last year, the mathematical average fuel consumption of the Mobility fleet fell from 6.48 l/100 km to 6.37 l/100 km. The above-average efficiency of the Mobility vehicles thereby cut fuel consumption by some 520'000 litres per year. In addition, Mobility cars emit 35g less CO2/km (-18.7 per cent) than the average new vehicle registered in Switzerland in 2006. Meanwhile, over 11 per cent of the kilometres driven by Mobility customers and by Mobility itself are carbon offset by way of the myclimate foundation. In terms of personnel, this sustainability approach is reflected especially in a 21.4 per cent drop in staff turnover, the significantly lower rate of sickness- and accident-related absence to 4.1 days (previous year 5 days) and the high proportion of women among the workforce, also at management level.
03.01.2008Download press release as PDF
Mobility CarSharing expands to Austria
From 01 January 2008, a joint venture of Wolfgang DENZEL AG and Mobility Cooperative will embark in joint CarSharing activities in Austria. The companies hold equal shares in the joint company Denzel Mobility CarSharing GmbH. Both companies are firmly established market leaders in their home markets.
Denzel Mobility CarSharing GmbH, Austria
The joint subsidiary, which has been established under the name Denzel Mobility CarSharing GmbH, will concentrate on CarSharing in Austria. The Mobility CarSharing Switzerland cooperative is Europe's largest and leading CarSharing provider. Wolfgang DENZEL AG is one of the largest companies in the fields of car import and car trading and has been active in CarSharing since 1997 under the brand name DenzelDrive. This company offers about 15'000 customers all over the country approximately 200 vehicles in various vehicle categories. Denzel Mobility CarSharing GmbH will take over the previous CarSharing offer of DenzelDrive. The new corporate image will be elaborated in the coming months and communicated in due time. The new joint venture benefits from the bundled competencies of the two companies, the extensive experience in CarSharing, the technology Mobility employs in this field and the automobile experience of Denzel.
Wolfgang DENZEL AG
Wolfgang DENZEL AG offers a comprehensive, demand-oriented mobility offer: as an importer of major car brands with own subsidiaries in all larger cities of Austria and as a provider of comprehensive, innovative service concepts. The service portfolio also covers a variety of financing and insurance services, including the development of dealer management systems at its own software company. With its consolidated annual sales of more than EUR 500 million and more than 1'200 employees, the Wolfgang DENZEL Group is one of Austria's largest companies.
Mobility CarSharing Switzerland
The Mobility Cooperative, headquartered in Lucerne, Switzerland, emerged in 1997 as a result of a merger of the cooperatives ATG AutoTeilet Genossenschaft and ShareCom, both established in 1987. Mobility CarSharing Switzerland currently has 156 employees who share 128 full-time jobs. In 2006, the Mobility Group generated sales of more than CHF 45 million. Currently, 76'900 customers use the 1'950 vehicles at 1'050 stations all over Switzerland. The main reasons why customers opt for Mobility CarSharing include the convenient self-service, the stations that are easy to reach, the benefits of cost-efficiently and effectively combined mobility, and the possibility to use the vehicles around the clock whenever needed, even for short periods of time.
17.10.2007Download press release as PDF
Mobility takes a new tack in Business CarSharing
Its "Exclusive" Business offer sees Mobility CarSharing Switzerland extend its CarSharing system by another component. In the last years, Business CarSharing has continued to increase phenomenally, by 35% in 2007 alone. As things stand, more than 1'700 Swiss-based companies use the Mobility CarSharing offers. The share of Business CarSharing in the company's total sales is now 18%, its customers making up 10% of the Mobility clientele.
The "Exclusive" Business CarSharing offer
"Exclusive" is basically oriented to the existing CarSharing system for private and business customers. Its additional benefits extend the system to the specific needs of the latter. "Exclusive" means that vehicles can be parked at company offices, giving exclusive access to and sole use of them, an extended range of vehicles, individual colour selection for a defined palette and, if required, the company's logo on vehicles. They are reserved via the Mobility reservation system. The charge structure for "Exclusive" is simple and covers all costs from insurance, to fuel, to maintenance.
The benefits of Business CarSharing
Mobility Business CarSharing offers companies resource-saving benefits: companies no longer have to concern themselves with procuring, financing, cleaning and managing their fleet, and do not need their own reservation system. This helps them reclaim capacities for their core business.
Mobility Business CarSharing customers benefit from all-inclusive rates: purchase and sale of vehicles, fuel costs, VAT, toll sticker, insurance, maintenance, repairs and repayment are all included. Plus, the vehicles are regularly serviced and cleaned by Mobility employees onsite. Thanks to transparent invoicing, Business CarSharing customers also have control over their road mobility costs - all the way down to the individual cost centres. Business CarSharing reduces internal vehicle processing costs to an absolute minimum.
In addition, the CarSharing system often leads to a marked reduction in the number of previously needed vehicles. An important sustainability effect is produced by the wise combination of various means of transport.
Who is Business CarSharing aimed at?
More and more large corporations, SMEs, administrative services and organisations are taking advantage of the chance to cover their vehicle needs cheaply, efficiently and easily using Mobility Business CarSharing. "Exclusive" is specially targeted at companies that do not drive in red but in their own company livery, who want their logo on vehicles parked on their own premises and to have the exclusive use of them.
Not only simple but sustainable too
The CarSharing system has been proved to be sustainable because every trip must be consciously planned and reserved in advance. Regular invoices also show the full costs of car mobility. This effect is reinforced by the rigorous purchase criteria for vehicles that Mobility insists on, in particular as regards security and pollution. Every year, Mobility vehicles produce 1'285 tons less CO2 than the average for new Swiss vehicles in 2005 according to the ASAI (Association of Swiss Automobile Importers). On average, the Mobility fleet has 4 out of 5 possible EuroNCAP stars (passenger protection) and uses an average 6.48 litres of fuel per 100 kilometres, while the corresponding figure for new Swiss vehicles (ASAI 2005) is 7.67 litres per 100 kilometres. Over a year, this outstanding efficiency saves 443'000 litres of fuel.
20.07.2007Download press release as PDF
Around 73'600 people now drive the intelligent way
Mobility CarSharing Switzerland ended the first half of 2007 with sales of CHF 23'228'599, corresponding to a 7.0% rise. Furthermore, during the first six months of its jubilee year - 20 years of CarSharing in Switzerland, 10 years of Mobility - Mobility was able to post an impressive increase in the number of new customers (4'000 new customers, + 5.7%). That means that as many as 73'600 people in Switzerland are now driving the intelligent way.
During the first six months of the current year, Mobility CarSharing Switzerland posted sales of CHF 23'228'599 (+ 7.0% compared to the previous year). Drive volumes, the company's core business, grew by 8.2%. For the period ending 30 June 2007, the operating result came to CHF - 58'818 (previous year: CHF + 1'276'699). This decline in profitability is due to the considerably higher marketing expenditure invested in the acquisition of new customers.
73'600 Mobility customers
Compared to the already satisfying figures for the previous year, the number of new customers continued to grow. During the first half of 2006, we were able to attract 3'300 new customers; during the first half of 2007, this figure stood at 4'000. This increase of 21.2% is the direct result of the focused marketing activities and our long-standing and effective sales partnerships.
1'950 Mobility vehicles
The continuing high demand for CarSharing services has led to the Mobility fleet being stocked up by a further 100 vehicles. At present 1'950 Mobility vehicles can be used round-the-clock on a self-service basis. The Honda Civic models with a hybrid drive that were introduced last year are very popular and have proven to be an outstanding success. Owing to their low fuel consumption and minimal CO2 emissions, 65 of these vehicles are now in use (the largest hybrid fleet in Switzerland).
24% growth in the Business CarSharing segment
The drive volume in the business customers product segment (Business CarSharing) grew by 24.1%. This segment thus generated 18.8% of total income during the first half of the year. At present, 9.6% of all existing customers are business customers.
Strength thanks to strong partnerships
The Click & Drive service launched a year ago in cooperation with Swiss Railways (SBB) has also developed extremely positively. During the first six months of the current year, this service has been used by more than 1'000 customers not yet on Mobility's books. Direct registrations via PostShops also increased (total 1'125 registrations).
Access technology innovations
During the first half of the year, the focus of Mobility's technical activities was on innovative access technology. Together with the Paul Scherrer Institute a project was launched to enable employees to use their company ID cards to open the Mobility vehicles. Within the framework of a new partnership with the credit card company Cornèrcard; cardholders can also use their Cornèrcard pay&go as an electronic key to open the Mobility vehicles. With our German partner DB CarSharing we have for the first time made end-to-end, electronic, cross-company and international use from one CarSharing provider to another reality. This is made possible through the intelligent use of the systems of the two providers. Using their DB CarSharing Card, German car sharers can now use appropriately equipped Mobility vehicles in Switzerland.
Outlook for 2007
For the second half of 2007 Mobility CarSharing Switzerland expects this growth trend to continue. The sales for the whole year are expected to total CHF 50 million with some 7'500 new customers being gained for the CarSharing system. Owing to the planned high marketing budget Mobility expects to break even this year.