Informed reporting.Mobility media releases 2011.
14.09.2011Download press release as PDF
Electric car sharing at railway stations
Commencing Monday, 19 September 2011 Mobility is joining forces with m-way, the Swiss Federal Railways and Siemens Switzerland to add electric cars to its car sharing fleet. The pooling of know-how by the partners meant that the scheme was very quick to get underway - it is now about to be launched across Switzerland. Thanks to the intelligent combination of electric cars and public transport, Mobility's 100'000-plus customers can now experience the joys of simple, easy come, easy go automobility that's both environmentally sound and quiet - and great value for money. The cars run on electricity obtained from renewable sources.
Each of the partners has a trump card to play. The cars provided by m-way, Switzerland's e-mobility specialist, are fitted with Mobility Cooperative's pioneering car-sharing technology. With cars parked at the Swiss Federal Railway's largest stations, the well planned scheme offers the opportunity to combine individual and public transport. In short: a door-to-door chain of transport that's environmentally sound - and now a reality. In terms of infrastructure, the cars are recharged using Siemens' technological know-how.
Viviana Buchmann, Managing Director of Mobility Cooperative: "We see no let-up in the demand for individual car-based mobility. The problem is, there is less and less space in our densely populated urban centres. By connecting with people who like to blend individual mobility with an up-to-the-minute lifestyle, Mobility has its finger firmly on the pulse. Our introduction of electromobility in a car-sharing setting represents yet another milestone in our campaign to promote 'cars on demand'."
Electromobility across Switzerland
Commencing 19 September 2011, Mobility's fleet of vehicles is being complemented by THINK City electric cars - a key link in the urban mobility chain. Not only can people take the environmentally sound train for the main part of their journey, but on their arrival at the station they can complete their trip sustainably in an electric car. The vehicles are parked conveniently at nine stations in urban centres throughout Switzerland:
- Basel SBB railway station / Parkhaus Süd
- Bern, Falkenplatz / SBB head office (right above the station)
- Geneva main railway station (Cornavin)
- Lausanne main railway station
- Lucerne main railway station
- St. Gallen main railway station
- Winterthur main railway station / Untere Vogelsangstrasse
- Zurich main railway station / Zollstrasse
Zug will also be getting two of the electric cars on 26 September 2011.
"The new electric cars in Mobility's fleet parked at our railway stations represent an important and forward-looking element in the country's system-wide transport chain. The investment makes door-to-door mobility that much more sustainable", says Jeannine Pilloud, Head of Passenger Traffic at the Swiss Federal Railways and a member of its corporate management team.
To ensure Mobility Cooperative's 100'000-plus customers get the reliability they deserve from its automated self-service concept, the long charge times mean that the electric cars will - at least for now - be available only on a whole-day hire basis (07h00 to 23h00). A day's hire costs a flat-rate of CHF 70, which includes service, cleaning, maintenance, insurance, administration, VAT and so forth. Mobility will continue to develop the concept as it learns from experience. This may well result in the electric cars being made available on an hourly basis in the medium term.
The protagonist: THINK City from m-way
The THINK City is a roomy two-seater that's really easy to use. m-way Manager Hans-Jörg Dohrmann has this to say about the car: "THINK's electric cars are lively, manoeuvrable runabouts perfectly tailored to the needs of Mobility's customers." The three-door THINK City benefits from two airbags, ABS, ISOFIX child seat anchor points and lateral collision protection. Boasting a range of up to 160 kilometres, the Think City has a top speed of 110 km/h.
Powered by green energy
The electric cars need charging to be able to run. "Siemens is supporting the project with its charging technology. By offering integrated mobility solutions, Siemens' complete mobility concept comes in answer to the challenges posed by a growing world population, urbanisation, climate change and resource depletion", says Gerhard Greiter, CEO Mobility Division, Siemens Switzerland. The cars used run on 100 per cent green electricity obtained from renewable energy sources. The electricity comes with "naturemade star" certification, which guarantees that it is ecologically produced from Swiss hydropower. The "naturemade star" quality mark indicates that the producer adheres to a comprehensive set of stringent and ecological criteria; it is awarded to those whose energy is particularly environmentally sound.
The cars can be recharged when out and about or at home. The cable required for this comes with the car. All the customer needs is a 220-volt power outlet. Mobility customers are also able to recharge the cars free at more than 200 Park & Charge stations dotted around Switzerland.
About Mobility car sharing
Mobility is the modern approach to motoring: mobility on demand that's free from the commitments of conventional car ownership. This is reflected in the change of thinking by a growing number of people who no longer necessarily associate mobility with owning a car. Mobility's 100'000-plus customers enjoy round-the-clock access to 2'600 vehicles at 1'300 locations across Switzerland. The concept of car sharing is sustainable, since every trip has to be planned ahead. A study commissioned by the Swiss Federal Office of Energy (BFE) shows that just under 20'000 fewer cars drove on Switzerland's roads in 2010 thanks to Mobility - equivalent to all the cars registered in Canton Uri. Alongside this traffic-reducing effect, every active private customer contributes to an annual carbon saving of 290 kg. The savings in 2010 amounted to 16'000 tonnes of carbon - equivalent to 12'400 airline seats on the Zurich - New York route.
Alain Barmettler, Head of Marketing & Communication, telephone 041 248 21 41, a.barmettler(at)mobility.ch
m-way is the unique platform for two and four-wheeled electromobility from Migros. In keeping with its corporate values and pioneering traditions, longstanding Mobility partner Migros launched m-way to promote the development of environmentally sound, sustainable mobility, setting its own trends as a result. e-mobility specialist m-way offers vehicle marketing and service, financial services and insurance, equipment and accessories, and roadside assistance.
Thomas Schröder, Marketing & Communication, telephone 044 545 20 20,
About SBB/CCFF/FFS - the Swiss Federal Railways
The Swiss Federal Railways have been providing efficient, low-carbon mobility for just under a century. Today more than 950'000 people travel by train every day, and 75 per cent of the trains are powered by hydroelectricity. The SBB has been consistently pursuing its door-to-door approach for some time now, promoting a continuous, cross-system transport chain for both rail and road. Customers should have the opportunity to choose their means of transport and their mobility chain in such a way that they benefit from the strengths of each link in the chain. The launch of electromobility in a car-sharing environment represents a highly useful addition to the SBB's existing 'first and last mile' product portfolio, which already includes P+Rail, Bike & Rail, bicycle rentals, car sharing, accompanied carriage of bikes on trains, and RailTaxi.
SBB Press Office, telephone 051 220 11 11, press(at)sbb.ch
Siemens Switzerland has a workforce of more than 6000 employees, which makes it one of the country's major industrial employers. Siemens is a global technology group with more than 160 years of experience in the field of electrical engineering and more than a century of experience of electromobility. With experts in the energy and industry sectors as well as corporate R&D, Siemens covers the entire process chain of electromobility, particularly in the area of charger technologies, related standardisation, and communications between power grid and car. As a key piece of the puzzle in today's new energy era, electric cars make real sense - particularly when it comes to "smart grids". As a company with green credentials, Siemens is continuously on the lookout for solutions that are both energy efficient and sustainable for the environment of tomorrow. This project is one of them. The project is exciting, in that the technologies are being subjected to extensive trialling in the real world. The findings will help Siemens optimise the solutions and extend its green portfolio, which already accounts for one third of its revenues.
Benno Estermann, Head of Public Relations, telephone 058 558 51 67, benno.estermann(at)siemens.com
12.08.2011Download press release as PDF
"Cars on demand” are more popular than ever
In Switzerland more than 100'000 people are already using Mobility car sharing as the smart means of getting around. This milestone has been achieved thanks to the additional 3'200 customers who signed up in the first half of 2011. Consolidated turnover increased by 5.3% to CHF 33.5 million. Another 100 vehicles have been added to the Mobility fleet. At present, 62% of all residents have at least one Mobility station in their community - a density that is unsurpassed around the globe and makes Mobility the world leader in car sharing.
Expansion of the Mobility fleet
Demands placed by the increasing number of Mobility customers for a spontaneous and flexible vehicle reservation system has lead to 100 more vehicles being added to the fleet. This now translates into 2'600 vehicles at 1'300 stations. As a result of the huge popularity of the budget vehicle category more vehicles are being added and the number will be doubled by the end of the year. In addition, the percentage of hybrid vehicles making up the fleet has been increased and these can now be reserved in the economy category as well. To meet popular demand, the number of transport vehicles has also been increased.
Future cooperation agreements
Young people are determining tomorrow's forms of mobility. Therefore, Mobility is focusing on partnerships with universities and universities of applied sciences. Mobility would like to welcome the University of St. Gallen, the University of Freiburg / Université de Fribourg and the Université de Lausanne into its circle of partners.
Business car sharing
The Business car sharing segment - the Mobility programme for companies - has also continued to grow. More and more companies are able to benefit from the economic advantages offered by car sharing solutions. In the first half of 2011, for example, a further 100 companies opted for Mobility as the solution to their company travel needs. Sales in the Business car sharing segment in the first 6 months rose by 15%.
In the first half of 2011 the Mobility Cooperative posted a consolidated sales volume of CHF 33.5 million, representing an increase of 5.3% year on year. Compared to the previous year profits rose by CHF 100'000.-.
Car sharing in Austria - DENZEL Mobility CarSharing GmbH
Business with the associate company DENZEL Mobility CarSharing GmbH in Austria posted an increase of 4.0% in journeys made. In June, in cooperation with Austrian Federal Railways, three electric vehicles were added to the fleet stationed at Vienna Westbahnhof.
General outlook for 2011
Before the end of the year, Mobility, together with m-way, SBB and Siemens will be introducing electric powered vehicles for car sharing at SBB railway stations. These companies, who are committed to ecological sustainability, are cooperating in an attempt to make battery powered mobility affordable and easy for everybody. For the second half of 2011 the Mobility Cooperative is forecasting a continuation of the trend towards growth and has no doubt that the targets set will be met.
Viviana Buchmann, Managing Director
Telephone 041 248 23 20, v.buchmann(at)mobility.ch
29.06.2011Download press release as PDF
100’000 Mobility car sharers in Switzerland
Yesterday evening Mobility car sharing welcomed its 100'000th customer, writing yet another chapter in its modern mobility success story. What began more than 20 years ago with two cars and a few trailblazing pioneers is today a flourishing enterprise with 100'000 customers, 2'500 vehicles and nationwide coverage throughout Switzerland.
Car sharing is all about lifestyle and captures the essence of our age
Mobility is the modern approach to motoring: it helps keep people moving, but without the commitments that owning a car entails. This is reflected in the way more and more drivers are (re-) thinking the idea of motoring, where mobility does not necessarily involve owning a car. Mobility's 100'000 customers are able to reserve their car around the clock - using the internet, an iApp or the telephone - then unlock the car with their Mobility Card and drive off. With 2'500 vehicles at 1'250 stations throughout Switzerland, vehicles to suit every purpose are always available.
Daniel Furrer, the 100'000th Mobility customer, says: "I live in Zurich and every day I see the chaos on the roads and the battle for what few parking spaces there are. With Mobility I have access to a car every 250 metres that I can use simply and inexpensively on a self-service basis, 24 hours a day, 365 days a year. I don't have to worry about servicing, repairs or insurance, which is really convenient - that for me is quality of life. What's more, I also save several thousand francs a year and do the environment some good."
20'000 fewer private cars on the road
Since each trip is consciously planned, car sharing as a system is sustainable. According to a study by the Swiss Federal Office of Energy (BfE), there were almost 20'000 fewer cars on Switzerland's roads in 2010 thanks to Mobility - the equivalent of all the vehicles registered in Canton Uri. So besides reducing the volume of traffic, each Mobility customer is helping to cut carbon emissions by 290 kg a year. In 2010 that resulted in savings of 16'000 tonnes of carbon, the equivalent of 12'400 airline seats on the Zurich - New York route.
Car sharing abroad with Mobility
Mobility customers can also use their Mobility Card to drive any one of the 200 or so vehicles of the Mobility subsidiary in Austria as well as those of Flinkster, Deutsche Bahn's car sharing programme in Germany. Conversely Flinkster and DENZEL Mobility CarSharing customers are able to use the entire Mobility fleet in Switzerland.
For more information
Viviana Buchmann, Managing Director
Tel. +41 (0)41 248 23 20, v.buchmann(at)mobility.ch
Alain Barmettler, Head of Marketing & Communication
Tel. +41 (0)41 248 21 41, a.barmettler(at)mobility.ch
21.03.2011Download press release as PDF
Mobility car sharing: upward trend sustained also in 2010
The leading car sharing company grew by 6'000 customers (+6.6%) in 2010, and as at 31.12.2010 there were 96'800 Mobility car sharers across Switzerland. The Mobility Group ended the financial year with a consolidated turnover of CHF 67.6 m (+7.3%) and annual profits of CHF 1.6 m (+18.6%). Mobility car sharing offers its 96'800 customers 2'500 vehicles at 1'250 stations.
Further expansion of the offer
Mobility car sharing Switzerland expanded its offer by 100 stations in 2010 and added 200 vehicles to its fleet. 62% of all inhabitants in Switzerland now have at least one Mobility station near where they live. In the city of Zurich there is a Mobility station within a three minute walk.
Mobility’s strategy of consistent growth has earned it a consolidated operating result (EBIT) of CHF 2.3 m (against CHF 2.6 m the previous year). The net profit for 2010 amounts to CHF 1.6 m (against CHF 1.4 m the previous year). On the reference date 31 December 2010 Mobility had a payroll of 186 employees.
Businesses continue to bank on business car sharing
Business car sharing offers are as successful as ever. At year end 2010 a total of just under 11'000 Mobility-Cards were in use at 3'400 businesses. The drive volume rose by 9.9%. This business segment now accounts for 22.6% of the total drive volume.
Some 20'000 fewer cars on the road thanks to Mobility car sharers
As a system, car sharing is sustainable as each trip is consciously planned. According to a study by the Swiss Federal Office of Energy, thanks to Mobility there were just under 20'000 fewer cars on Switzerland’s roads in 2010. So besides reducing the volume of traffic each private customer who actively uses car sharing also helps to cut CO2 emissions by 290 kg a year. In 2010 that resulted in savings of 16'000 tonnes of CO2, the equivalent of 12'400 seats on a flight from Zurich to New York.
Expanding the market abroad – DENZEL Mobility CarSharing GmbH, Austria
The associate company DENZEL Mobility CarSharing GmbH increased its turnover by 6.0% and the number of journeys by 9.3% to break even for the year. 10'500 customers made use of the car sharing offer, with 200 vehicles at 100 stations across Austria, 45 of them in Vienna.
Viviana Buchmann, CEO
Téléphone 041 248 23 20, v.buchmann(at)mobility.ch
Alain Barmettler, Marketing & Kommunikation
Téléphone 041 248 21 41, a.barmettler(at)mobility.ch
04.03.2011Download press release as PDF
Joining forces on behalf of combined electromobility
Mobility car sharing, m-way and the SBB have formed a strategic partnership to provide electric vehicles at SBB railway stations as part of their car-sharing operations. The partnership is further boosted by Siemens Switzerland as infrastructure partner. All three companies are committed to ecological sustainability, and the joint venture underlines their efforts aimed at making electromobility easily affordable and accessible to all. It is also designed to further strengthen the intelligent combination of individual mobility and public transport.
The partnership combines the core competence of each of its members. Specifically: the many years of experience and innovative technology of Mobility car sharing with its efficient and intelligent use of vehicles on a self-service basis; the vehicle and service competence of m-way with its range of electric vehicles; and the SBB’s efforts to combine road and rail - and private means of transport and public transport - in an intelligent way. The venture is complemented by Siemens’s expertise in the field of charger technology, energy management and electrical engineering. The idea of combined mobility, i.e. covering long distances by train then using a Mobility car for door-to-door mobility, works to perfection in Switzerland, and the new offer is aimed at broadening its scope. Indeed, this year already, the Mobility vehicle fleet is to be expanded with m-way’s electric vehicles.
These electric vehicles are to be stationed in urban areas, mainly at SBB railway stations. Initially around 20 vehicles are to be allocated and reserved on a self-service basis using the automated rental system.
The partners believe this new offer is yet another valuable contribution to electric vehicles and modern mobility solutions, a key issue of the future.
Mobility car sharing
With its 93’700 customers and 2’350 vehicles at 1’200 locations throughout Switzerland, Mobility car sharing is available around the clock. The main arguments of Mobility’s customers in favour of car sharing are the simple self-service approach to a cost-effective form of mobility, rental stations that are both decentralised and centralised, and the efficiency and sustainability of combined mobility.
m-way is the unique platform for (two and four-wheeled) electromobility from Migros. Migros has been a Mobility partner for many years and, in keeping with its corporate values and pioneering tradition, it has promoted the development of environmentally friendly and sustainable mobility with m-way, setting its own trends as a result. The m-way mobility platform provides vehicle marketing and service, financial services and insurance, equipment and accessories, as well as assistance.
For almost a century the SBB (Swiss Federal Railways) has been providing efficient, eco-friendly mobility. Today more than 950,000 people travel by train every day, and the vast majority of those trains (70%) are powered by electricity from hydropower. The SBB has been consistently pursuing its door-to-door approach for some time now, promoting a continuous, cross-system transport chain for both rail and road. Customers should have the opportunity to choose their means of transport and their mobility chain in such a way that they benefit from the strengths of each link in the chain. One facet of these efforts is the co-operation with Mobility car sharing, which has been up and running for more than ten years. 900 vehicles at more than 350 railway stations allow passengers to transit smoothly from train to car so that, after travelling by rail, they are able to reach their final destination as flexibly and as individually as they choose.
Siemens is a global technology group with more than 160 years of experience in the field of electrical engineering and more than a century of experience of electromobility. With its experts in Energy and Industry as well as Corporate R&D, Siemens covers the entire process chain of electromobility, particularly in the area of charger technologies, standardisation, and communications between power grid and car.
Marketing & Communication
Phone +41 (0)41 248 21 41