12.12.2013Download press release as PDF
Mobility fleet receives Mercedes A-Class and Renault Zoe
Mobility car sharing continuously enhances its choice of vehicles. Customers now have access to 20 Mercedes A 180 CDI saloons and 19 Renault Zoe all-electric city runabouts.
Cars have to meet Mobility's stringent criteria to be considered for induction into its fleet. They have to fulfil the highest safety standards, demonstrate ease of use and, importantly, deliver low fuel consumption. It is worth noting that carbon emissions of Mobility's new cars are already 15% below the 2015 targets set by the Swiss government.
The latest vehicles to join the Mobility fleet meet these criteria with flying colours: the car sharing specialist is stationing 20 Mercedes A 180 CDI saloons and 19 azure-blue electric Renault Zoes at urban sites with immediate effect. The Zoe features a 65 kW electric motor delivering 88 BHP for a lively performance around town as well as on the motorway. It has a range of up to 100 kilometres.
Alain Barmettler, Head of Marketing & Communication, 041 248 21 41, a.barmettler(at)mobility.ch
30.10.2013Download press release as PDF
Mobility mit GfM-Marketingpreis ausgezeichnet
Mobility Carsharing durfte am 29. Oktober in Zürich den renommierten GfM-Marketingpreis entgegennehmen. Die Jury würdigte die Genossenschaft unter anderem für ihre unablässigen Nachhaltigkeitsbemühungen, ihre Innovationskraft sowie die vielfältigen Angebote.
Seit 1984 kürt die Schweizerische Gesellschaft für Marketing (GfM) jährlich jenes Unternehmen, das es am besten schafft, nachhaltigen Unternehmenserfolg mit Innovationsgeist und herausragenden Marketingleistungen zu verknüpfen. Dieses Jahr entschied sich die Jury unter 77 nominierten Unternehmen für Mobility Carsharing.
Die Gesellschaft für Marketing begründet ihren Entscheid mit dem kundenfreundlichen Gesamtkonzept. „Mobility schafft es nicht nur, Carsharing einfach und flexibel zu gestalten, sondern auch kostensparend und für alle zugänglich“, erklärt GfM-Geschäftsführer Jean-Marc Grand. Heute steht zwei Dritteln aller Schweizer in ihrer Gemeinde mindestens ein Mobility-Fahrzeug zur Verfügung. Eine äusserst engmaschige Abdeckung, die mit einem breiten, zielgruppengerechten Angebot für Privat- und Businesskunden einher geht. „Als Pionierin dieser Mobilitätsform entwickelt Mobility ihre Angebotswelt und Technologie stetig weiter.“ Davon profitiert nicht zuletzt die Umwelt: Dank Mobility werden jährlich 18‘000 Tonnen CO2, 23‘000 Privatautos und 35‘000 Parkplätze eingespart. “Summa summarum hat sich Mobility den GfM-Marketingpreis redlich verdient“, schliesst Grand.
Mobility-Geschäftsführerin Viviana Buchmann nahm die Auszeichnung stellvertretend für alle Mitarbeitenden entgegen: „Wir freuen uns enorm, dass die Öffentlichkeit unsere Leistungen wahrnimmt und schätzt. Das bestätigt, dass es unser Mobilitätskonzept aus der Nische geschafft hat. Wer heute an Mobilität denkt, denkt auch an Mobility.“ Buchmann kündigte an, dass Mobility in Zukunft mit derselben Zugkraft vorangehen werde, um möglichst viele Schweizer von Carsharing zu begeistern.
Das mit der Auszeichnung verbundene Preisgeld stiftet das Unternehmen „Tischlein deck Dich“, einer Organisation, die überschüssige Lebensmittel an hilfsbedürftige Menschen verteilt. Mit diesem Betrag können die Kosten der Ausgabestelle Luzern ein Jahr lang gedeckt werden.
Jean-Marc Grand, Geschäftsführer, 044 202 07 10, jean-marc.grand(at)gfm.ch
05.08.2013Download press release as PDF
More green space for apartment complexes thanks to Mobility's new solution
mobility@home brings car sharing vehicles directly to the front door of Switzerland's apartment complexes. This makes it possible for residents to access economical mobility; it also allows the owners of the complexes to reduce the number of private parking bays they need to provide by up to nine per shared car – and to replace them with green spaces.
Switzerland's built environment is increasing in density by the day. Today some 75 per cent1 of the Swiss population live in an urban environment. Mobility Managing Director Viviana Buchmann is convinced: "That is why it is so important that society and the commercial sector implement sustainable measures to safeguard and promote green spaces." Mobility is doing its bit by launching mobility@home, a solution that integrates the car sharing concept directly into apartment complexes. "A car sharing vehicle replaces up to nine privately owned cars and cuts down on the need for at least an equivalent number of parking spaces," says Buchmann. This releases space that can be used for green or recreational space, which in turn has a positive impact on social interaction, on residents' quality of life and on pollutant emissions." Our aim is to make our red cars as much part of the fabric of a residential development as lifts or playgrounds."
Win-win situation for owners…
mobility@home offers the owners of apartment complexes a choice of estate cars, hybrids and all-electric cars, all maintained by Mobility and paid for by means of an annual all-in fee. This delivers a range of benefits: a reduction in the construction and maintenance costs for parking spaces, more space for greenery, and the promise of inexpensive motoring mobility that starts right outside residents' front doors. All factors that boost the property's marketing potential. Alec von Graffenried, Head of Property Development Central at contractors Losinger Marazzi says: "We find mobility@home a very interesting product that is sure to enhance the attractiveness of a great many residential developments. We will be incorporating it into our future plans."
…and for residents
For their part, residents benefit from environmentally responsible mobility that saves them an average of CHF 4000 in mobility costs a year compared to owning their own car. In addition, under mobility@home, every resident receives a Mobility subscription that grants them access to all of Mobility's 2650 vehicles across the length and breadth of Switzerland.
First customer: GenerationenWohnen
The first customer to take advantage of the mobility@home solution is the cooperative GenerationenWohnen, developer of an intergenerational residential complex in Burgdorf. Viviana Buchmann is delighted: "We are confident that many more such apartment complexes will opt for our sustainable mobility solution."
1 Wert und Nutzen von Grünräumen, Zurich University of Applied Sciences (ZHAW), 2010
04.07.2013Download press release as PDF
Mobility introduces modern electromobility to Swiss towns
Mobility customers in eight towns and cities are being given the chance to try out the Renault Twizy vehicle. This innovative, light-as-air city runabout is available for hire at especially low rates between 9 July and 6 October.
Modern automobility pared down to its essentials: four wheels, two tandem-style seats, seat belts, an airbag and a steering wheel. That's the Renault Twizy. As part of a unique campaign, this agile, space-saving electric vehicle is being offered by Mobility until the autumn.
To allow as many Mobility customers as possible to sample the open-air driving experience, two Twizys are touring Switzerland's towns and cities until 6 October 2013: the tour kicks off in Lucerne and Lausanne on Tuesday, 9 July, after which it continues to Winterthur, Bern, Basel, Geneva, Zurich and St. Gallen. For three weeks at a time, these towns will have a Twizy available to Mobility customers on very attractive terms. Alain Barmettler, Head of Marketing & Communication at Mobility Car Sharing, is delighted: "This campaign gives our customers the chance to experience what it is like to drive an all-electric vehicle and to see the direction that electromobility is taking." The Twizy is just 1.2 metres wide; it has scissor-action doors and can hit a top speed of 80 km/h. It is chargeable from any 230 V household supply.
25.03.2013Download press release as PDF
One in 60 adults is a Mobility customer
Mobility Car Sharing announces its annual results for 2012
Mobility Car Sharing signed up a further 3'000 drivers in 2012 and now numbers 105'100 customers. This means that one in 60 adults in the Swiss population now benefits from cost-effective mobility involving 2'650 vehicles available around the clock at 1'380 hire stations throughout Switzerland. The Mobility Group's financial year closed with a consolidated turnover of CHF 70.8 million (+1.0%) and net profits of CHF 1.5 million (+12.7%).
Attracted to the prospect of simple, cost-effective and environmentally responsible motoring, a further 3'000 customers joined Mobility in 2012, i.e. +2.9% up on the previous year. The total now stands at 105'100. The company also expanded its network of hire stations: customers are currently able to access 2'650 vehicles (50 more than the previous year) at over 1'380 hire stations (up 40 on the previous year). Viviana Buchmann, Managing Director: "Our first priorities here at Mobility are customer service and a diversified product portfolio." Railway stations remain important hire locations for Mobility. Buchmann explains: "Car sharers tend to combine car use with public transport. That is why we make 1'060 of our vehicles available at 386 railway stations."
Mobility: growth on a firm financial footing with new products and offers in the pipeline
The consolidated turnover of the Mobility Cooperative rose to CHF 70.8 million in the year under review (+1.0% compared to previous year). The EBIT earnings of CHF 1.4 million were below that of the previous year's CHF 2.0 million. The main reason for this was the huge drop in prices in the second-hand car market, which obliged the company to make substantial write-downs on its vehicle stock. Consolidated annual profits rose to CHF 1.5 million on the back of lower financing costs and the sale of the Austrian investment company (previous year: CHF 1.3 million).
Mobility intends to pursue its growth trajectory in 2013. With new products and packages aimed at residents of low-car / car-free zones, business and pool vehicle operators and young drivers, it is looking to attract more customers - especially in the country's urban centres.
Mobility saves parking spaces, fuel and CO2
In the year under review, Mobility Car Sharing Switzerland commissioned Interface, specialists in policy studies, research and consulting, to update a study first carried out in 2006 by the Swiss Federal Office of Energy ("Evaluation Carsharing"). The results confirm the positive impact of car sharing: if Mobility did not exist, 22% of households and 50% of business customers would acquire an additional car. This would put 23'000 more vehicles on Switzerland's roads, which would need 35'000 parking spaces. The study also shows that Mobility exerts a positive effect on greenhouse gas emissions: annual CO2 emissions are cut by 18'000 tonnes, equivalent to 13'500 flights between Zurich and New York.
11.02.2013Download press release as PDF
A study confirms that Mobility saves 35'000 parking spaces
Mobility's car sharing scheme is attracting a growing number of drivers keen to benefit from combined mobility and environmentally responsible motoring. The results of an Interface study commissioned by Mobility spell out the nature of these benefits: car sharers save 35'000 parking spaces, with 23'000 fewer vehicles on Switzerland's roads. They also reduce their carbon footprint by an annual 18'000 tonnes of CO2.
In 2012, Mobility car sharing commissioned Interface to update the representative study carried out in 2006 by the Swiss Federal Office of Energy ("Evaluation Carsharing"). The results make interesting reading.
Mobility's scheme leads to more car-free households and fewer parking spaces
30.5% of those surveyed said that joining the car sharing scheme prompted them to sell at least one privately owned motor vehicle. Another way of putting this is: if Mobility did not exist, 22% of households and 50% of business customers would today have an additional car. If you put private and business users together, this would amount to an additional 23'000 new cars on the road. The extra parking area required would be equivalent to 120 football pitches or 35'000 parking spaces. Mobility CEO Viviana Buchmann is delighted: "By replacing up to nine privately owned vehicles, a Mobility car helps reduce the number of cars on the road and free up valuable parking spaces. That is not only good for the environment, but also creates more space. And that space is coming under increasing pressure, especially in our urban centres."
Mobility's scheme changes how people manage their mobility and encourages use of public transport
A Mobility subscription exerts a fundamental effect on the way people behave. One effect is that they have fewer or no vehicles of their own. Another is that, although car sharers travel almost the same distance daily as the rest of the Swiss population with a driving licence, almost 50% of this is by public transport (rest of the population with a driving licence: 18%).
Fewer CO2 emissions thanks to Mobility
This change of behaviour when it comes to the mobility of car sharers is beneficial in terms of energy consumption. Car sharers save a lot of fuel. In fact, the average Swiss car could drive almost 69 million kilometres a year on the fuel saved. CO2 emissions are cut by around 18'000 tonnes, equivalent to the emissions of 13'500 flights between Zurich and New York.
09.03.2012Download press release as PDF
Mobility car sharing: a trend that's growing in popularity
2011 Annual Statement
The Mobility Cooperative continued its growth trajectory in 2011. People are being increasingly attracted to the intelligent, sustainable and value-for-money solutions we offer to vehicle-based mobility. By the end of 2011 Mobility had more than 100'000 customers (+5'300) with access to 2'600 vehicles (+100) at 1'340 stations (+90). Total turnover was up 4.5%. Profits for the year under review fell by CHF 0.3 million to CHF 1.3 million. This was due mainly to write-downs in capital assets and one-off additional expenditure related to the introduction of the new car sharing software.
During the year under review Mobility acquired 5'300 new customers, gained 90 new stations (primarily in urban areas), and expanded its fuel-efficient fleet by 100 vehicles. By the end of 2011 its 100'000-plus customers had access to 2'600 vehicles parked at 1'340 stations across the length and breadth of Switzerland. This means that very nearly two-thirds of the country's residents have at least one Mobility vehicle in their municipality of residence. Cost management and the provision of parking are two issues of growing importance, which is why more and more companies are turning to the benefits offered by the Mobility model. Mobility grew its corporate customer portfolio by 200 new businesses in 2011.
Further growth in turnover - euro bonus squeezes profits
In 2011 the Mobility Cooperative chalked up consolidated sales of CHF 70.6 million (+4.5% on the previous year). Profits for the year were CHF 1.3 million (-21.8% on the previous year). The fall in annual profits is due mainly to two factors: a write-down of CHF 1.2 million made to the book value of the fleet owing to price erosion in the second-hand market, and increased staffing costs occasioned by the introduction of the new car sharing software, MobiSys 2.0.
Focus on enhancing customer service through new technologies
Mobility enjoys a sound financial footing. The legal form of the cooperative - one of the factors that have ensured Mobility's successful, steady development since its launch 15 years ago - is conducive to long-term thinking and the continuous reinvestment of profits in growth, operational resources, innovation and technology. Mobility's practical convenience is down to the fact that its technology meets customers' needs. As a self-service car sharing operation, Mobility offers fully automated reservations, vehicle access protocols and invoicing regime. This places immense demands on the software. The year under review saw Mobility lay the foundations for continuing growth with the successful introduction of its MobiSys 2.0 car sharing software. In a parallel move, its iApp "mobility car" was further enhanced for improved flexibility. Now, for instance, a simple shake of the iPhone is enough to display the location of the nearest vehicle, which can then be reserved with immediate effect. The handy navigation technology leads the customer directly to the vehicle in question. Mobility has now also issued an Android smartphone app for reservations.
Mobility car sharing: environmental responsibility that's good value
Mobility car sharing is a forward-looking form of mobility that caters for the intelligent integration of various transport options, including car, public transport and non-motorised solutions. The user benefits from high levels of availability and flexibility, user-friendly operation, and costs that are based on actual usage. A private car remains parked an average of 23 hours a day, although the fixed overheads accrue around the clock. Mobility car sharing is cost-friendly, in that users pay only for what they actually drive. This up-to-the-minute approach to mobility reduces the distances driven and thus helps cut the number of vehicles on Switzerland's roads. This translated into 16'900 fewer tonnes of CO2 in the atmosphere in 2011. These savings in CO2 are equivalent to more than 344'000 cars driving from St. Gallen to Geneva - more cars than were newly registered that year in Switzerland!
Car sharing in Austria – DENZEL Mobility CarSharing GmbH
The profile of car sharing is rising in Austria, with the public sector taking an increasingly keen interest in the topic. Local councils, too, are recognising in ever greater numbers the benefits of car sharing. Vienna is looking to include it in their planned package of measures aimed at reducing dependency on private transport. Even so, it is taking longer than expected to raise acceptance amongst the general population. Customer growth, sales and profit have come in below expectations in 2011.
Viviana Buchmann, Managing Director, tel. 041 248 23 20, v.buchmann(at)mobility.ch
Alain Barmettler, Head of Marketing & Communication, tel. 041 248 21 41, a.barmettler(at)mobility.ch
14.09.2011Download press release as PDF
Electric car sharing at railway stations
Commencing Monday, 19 September 2011 Mobility is joining forces with m-way, the Swiss Federal Railways and Siemens Switzerland to add electric cars to its car sharing fleet. The pooling of know-how by the partners meant that the scheme was very quick to get underway - it is now about to be launched across Switzerland. Thanks to the intelligent combination of electric cars and public transport, Mobility's 100'000-plus customers can now experience the joys of simple, easy come, easy go automobility that's both environmentally sound and quiet - and great value for money. The cars run on electricity obtained from renewable sources.
Each of the partners has a trump card to play. The cars provided by m-way, Switzerland's e-mobility specialist, are fitted with Mobility Cooperative's pioneering car-sharing technology. With cars parked at the Swiss Federal Railway's largest stations, the well planned scheme offers the opportunity to combine individual and public transport. In short: a door-to-door chain of transport that's environmentally sound - and now a reality. In terms of infrastructure, the cars are recharged using Siemens' technological know-how.
Viviana Buchmann, Managing Director of Mobility Cooperative: "We see no let-up in the demand for individual car-based mobility. The problem is, there is less and less space in our densely populated urban centres. By connecting with people who like to blend individual mobility with an up-to-the-minute lifestyle, Mobility has its finger firmly on the pulse. Our introduction of electromobility in a car-sharing setting represents yet another milestone in our campaign to promote 'cars on demand'."
Electromobility across Switzerland
Commencing 19 September 2011, Mobility's fleet of vehicles is being complemented by THINK City electric cars - a key link in the urban mobility chain. Not only can people take the environmentally sound train for the main part of their journey, but on their arrival at the station they can complete their trip sustainably in an electric car. The vehicles are parked conveniently at nine stations in urban centres throughout Switzerland:
- Basel SBB railway station / Parkhaus Süd
- Bern, Falkenplatz / SBB head office (right above the station)
- Geneva main railway station (Cornavin)
- Lausanne main railway station
- Lucerne main railway station
- St. Gallen main railway station
- Winterthur main railway station / Untere Vogelsangstrasse
- Zurich main railway station / Zollstrasse
Zug will also be getting two of the electric cars on 26 September 2011.
"The new electric cars in Mobility's fleet parked at our railway stations represent an important and forward-looking element in the country's system-wide transport chain. The investment makes door-to-door mobility that much more sustainable", says Jeannine Pilloud, Head of Passenger Traffic at the Swiss Federal Railways and a member of its corporate management team.
To ensure Mobility Cooperative's 100'000-plus customers get the reliability they deserve from its automated self-service concept, the long charge times mean that the electric cars will - at least for now - be available only on a whole-day hire basis (07h00 to 23h00). A day's hire costs a flat-rate of CHF 70, which includes service, cleaning, maintenance, insurance, administration, VAT and so forth. Mobility will continue to develop the concept as it learns from experience. This may well result in the electric cars being made available on an hourly basis in the medium term.
The protagonist: THINK City from m-way
The THINK City is a roomy two-seater that's really easy to use. m-way Manager Hans-Jörg Dohrmann has this to say about the car: "THINK's electric cars are lively, manoeuvrable runabouts perfectly tailored to the needs of Mobility's customers." The three-door THINK City benefits from two airbags, ABS, ISOFIX child seat anchor points and lateral collision protection. Boasting a range of up to 160 kilometres, the Think City has a top speed of 110 km/h.
Powered by green energy
The electric cars need charging to be able to run. "Siemens is supporting the project with its charging technology. By offering integrated mobility solutions, Siemens' complete mobility concept comes in answer to the challenges posed by a growing world population, urbanisation, climate change and resource depletion", says Gerhard Greiter, CEO Mobility Division, Siemens Switzerland. The cars used run on 100 per cent green electricity obtained from renewable energy sources. The electricity comes with "naturemade star" certification, which guarantees that it is ecologically produced from Swiss hydropower. The "naturemade star" quality mark indicates that the producer adheres to a comprehensive set of stringent and ecological criteria; it is awarded to those whose energy is particularly environmentally sound.
The cars can be recharged when out and about or at home. The cable required for this comes with the car. All the customer needs is a 220-volt power outlet. Mobility customers are also able to recharge the cars free at more than 200 Park & Charge stations dotted around Switzerland.
About Mobility car sharing
Mobility is the modern approach to motoring: mobility on demand that's free from the commitments of conventional car ownership. This is reflected in the change of thinking by a growing number of people who no longer necessarily associate mobility with owning a car. Mobility's 100'000-plus customers enjoy round-the-clock access to 2'600 vehicles at 1'300 locations across Switzerland. The concept of car sharing is sustainable, since every trip has to be planned ahead. A study commissioned by the Swiss Federal Office of Energy (BFE) shows that just under 20'000 fewer cars drove on Switzerland's roads in 2010 thanks to Mobility - equivalent to all the cars registered in Canton Uri. Alongside this traffic-reducing effect, every active private customer contributes to an annual carbon saving of 290 kg. The savings in 2010 amounted to 16'000 tonnes of carbon - equivalent to 12'400 airline seats on the Zurich - New York route.
Alain Barmettler, Head of Marketing & Communication, telephone 041 248 21 41, a.barmettler(at)mobility.ch
m-way is the unique platform for two and four-wheeled electromobility from Migros. In keeping with its corporate values and pioneering traditions, longstanding Mobility partner Migros launched m-way to promote the development of environmentally sound, sustainable mobility, setting its own trends as a result. e-mobility specialist m-way offers vehicle marketing and service, financial services and insurance, equipment and accessories, and roadside assistance.
Thomas Schröder, Marketing & Communication, telephone 044 545 20 20,
About SBB/CCFF/FFS - the Swiss Federal Railways
The Swiss Federal Railways have been providing efficient, low-carbon mobility for just under a century. Today more than 950'000 people travel by train every day, and 75 per cent of the trains are powered by hydroelectricity. The SBB has been consistently pursuing its door-to-door approach for some time now, promoting a continuous, cross-system transport chain for both rail and road. Customers should have the opportunity to choose their means of transport and their mobility chain in such a way that they benefit from the strengths of each link in the chain. The launch of electromobility in a car-sharing environment represents a highly useful addition to the SBB's existing 'first and last mile' product portfolio, which already includes P+Rail, Bike & Rail, bicycle rentals, car sharing, accompanied carriage of bikes on trains, and RailTaxi.
SBB Press Office, telephone 051 220 11 11, press(at)sbb.ch
Siemens Switzerland has a workforce of more than 6000 employees, which makes it one of the country's major industrial employers. Siemens is a global technology group with more than 160 years of experience in the field of electrical engineering and more than a century of experience of electromobility. With experts in the energy and industry sectors as well as corporate R&D, Siemens covers the entire process chain of electromobility, particularly in the area of charger technologies, related standardisation, and communications between power grid and car. As a key piece of the puzzle in today's new energy era, electric cars make real sense - particularly when it comes to "smart grids". As a company with green credentials, Siemens is continuously on the lookout for solutions that are both energy efficient and sustainable for the environment of tomorrow. This project is one of them. The project is exciting, in that the technologies are being subjected to extensive trialling in the real world. The findings will help Siemens optimise the solutions and extend its green portfolio, which already accounts for one third of its revenues.
Benno Estermann, Head of Public Relations, telephone 058 558 51 67, benno.estermann(at)siemens.com
12.08.2011Download press release as PDF
"Cars on demand” are more popular than ever
In Switzerland more than 100'000 people are already using Mobility car sharing as the smart means of getting around. This milestone has been achieved thanks to the additional 3'200 customers who signed up in the first half of 2011. Consolidated turnover increased by 5.3% to CHF 33.5 million. Another 100 vehicles have been added to the Mobility fleet. At present, 62% of all residents have at least one Mobility station in their community - a density that is unsurpassed around the globe and makes Mobility the world leader in car sharing.
Expansion of the Mobility fleet
Demands placed by the increasing number of Mobility customers for a spontaneous and flexible vehicle reservation system has lead to 100 more vehicles being added to the fleet. This now translates into 2'600 vehicles at 1'300 stations. As a result of the huge popularity of the budget vehicle category more vehicles are being added and the number will be doubled by the end of the year. In addition, the percentage of hybrid vehicles making up the fleet has been increased and these can now be reserved in the economy category as well. To meet popular demand, the number of transport vehicles has also been increased.
Future cooperation agreements
Young people are determining tomorrow's forms of mobility. Therefore, Mobility is focusing on partnerships with universities and universities of applied sciences. Mobility would like to welcome the University of St. Gallen, the University of Freiburg / Université de Fribourg and the Université de Lausanne into its circle of partners.
Business car sharing
The Business car sharing segment - the Mobility programme for companies - has also continued to grow. More and more companies are able to benefit from the economic advantages offered by car sharing solutions. In the first half of 2011, for example, a further 100 companies opted for Mobility as the solution to their company travel needs. Sales in the Business car sharing segment in the first 6 months rose by 15%.
In the first half of 2011 the Mobility Cooperative posted a consolidated sales volume of CHF 33.5 million, representing an increase of 5.3% year on year. Compared to the previous year profits rose by CHF 100'000.-.
Car sharing in Austria - DENZEL Mobility CarSharing GmbH
Business with the associate company DENZEL Mobility CarSharing GmbH in Austria posted an increase of 4.0% in journeys made. In June, in cooperation with Austrian Federal Railways, three electric vehicles were added to the fleet stationed at Vienna Westbahnhof.
General outlook for 2011
Before the end of the year, Mobility, together with m-way, SBB and Siemens will be introducing electric powered vehicles for car sharing at SBB railway stations. These companies, who are committed to ecological sustainability, are cooperating in an attempt to make battery powered mobility affordable and easy for everybody. For the second half of 2011 the Mobility Cooperative is forecasting a continuation of the trend towards growth and has no doubt that the targets set will be met.
Viviana Buchmann, Managing Director
Telephone 041 248 23 20, v.buchmann(at)mobility.ch
29.06.2011Download press release as PDF
100’000 Mobility car sharers in Switzerland
Yesterday evening Mobility car sharing welcomed its 100'000th customer, writing yet another chapter in its modern mobility success story. What began more than 20 years ago with two cars and a few trailblazing pioneers is today a flourishing enterprise with 100'000 customers, 2'500 vehicles and nationwide coverage throughout Switzerland.
Car sharing is all about lifestyle and captures the essence of our age
Mobility is the modern approach to motoring: it helps keep people moving, but without the commitments that owning a car entails. This is reflected in the way more and more drivers are (re-) thinking the idea of motoring, where mobility does not necessarily involve owning a car. Mobility's 100'000 customers are able to reserve their car around the clock - using the internet, an iApp or the telephone - then unlock the car with their Mobility Card and drive off. With 2'500 vehicles at 1'250 stations throughout Switzerland, vehicles to suit every purpose are always available.
Daniel Furrer, the 100'000th Mobility customer, says: "I live in Zurich and every day I see the chaos on the roads and the battle for what few parking spaces there are. With Mobility I have access to a car every 250 metres that I can use simply and inexpensively on a self-service basis, 24 hours a day, 365 days a year. I don't have to worry about servicing, repairs or insurance, which is really convenient - that for me is quality of life. What's more, I also save several thousand francs a year and do the environment some good."
20'000 fewer private cars on the road
Since each trip is consciously planned, car sharing as a system is sustainable. According to a study by the Swiss Federal Office of Energy (BfE), there were almost 20'000 fewer cars on Switzerland's roads in 2010 thanks to Mobility - the equivalent of all the vehicles registered in Canton Uri. So besides reducing the volume of traffic, each Mobility customer is helping to cut carbon emissions by 290 kg a year. In 2010 that resulted in savings of 16'000 tonnes of carbon, the equivalent of 12'400 airline seats on the Zurich - New York route.
Car sharing abroad with Mobility
Mobility customers can also use their Mobility Card to drive any one of the 200 or so vehicles of the Mobility subsidiary in Austria as well as those of Flinkster, Deutsche Bahn's car sharing programme in Germany. Conversely Flinkster and DENZEL Mobility CarSharing customers are able to use the entire Mobility fleet in Switzerland.
For more information
Viviana Buchmann, Managing Director
Tel. +41 (0)41 248 23 20, v.buchmann(at)mobility.ch
Alain Barmettler, Head of Marketing & Communication
Tel. +41 (0)41 248 21 41, a.barmettler(at)mobility.ch
21.03.2011Download press release as PDF
Mobility car sharing: upward trend sustained also in 2010
The leading car sharing company grew by 6'000 customers (+6.6%) in 2010, and as at 31.12.2010 there were 96'800 Mobility car sharers across Switzerland. The Mobility Group ended the financial year with a consolidated turnover of CHF 67.6 m (+7.3%) and annual profits of CHF 1.6 m (+18.6%). Mobility car sharing offers its 96'800 customers 2'500 vehicles at 1'250 stations.
Further expansion of the offer
Mobility car sharing Switzerland expanded its offer by 100 stations in 2010 and added 200 vehicles to its fleet. 62% of all inhabitants in Switzerland now have at least one Mobility station near where they live. In the city of Zurich there is a Mobility station within a three minute walk.
Mobility’s strategy of consistent growth has earned it a consolidated operating result (EBIT) of CHF 2.3 m (against CHF 2.6 m the previous year). The net profit for 2010 amounts to CHF 1.6 m (against CHF 1.4 m the previous year). On the reference date 31 December 2010 Mobility had a payroll of 186 employees.
Businesses continue to bank on business car sharing
Business car sharing offers are as successful as ever. At year end 2010 a total of just under 11'000 Mobility-Cards were in use at 3'400 businesses. The drive volume rose by 9.9%. This business segment now accounts for 22.6% of the total drive volume.
Some 20'000 fewer cars on the road thanks to Mobility car sharers
As a system, car sharing is sustainable as each trip is consciously planned. According to a study by the Swiss Federal Office of Energy, thanks to Mobility there were just under 20'000 fewer cars on Switzerland’s roads in 2010. So besides reducing the volume of traffic each private customer who actively uses car sharing also helps to cut CO2 emissions by 290 kg a year. In 2010 that resulted in savings of 16'000 tonnes of CO2, the equivalent of 12'400 seats on a flight from Zurich to New York.
Expanding the market abroad – DENZEL Mobility CarSharing GmbH, Austria
The associate company DENZEL Mobility CarSharing GmbH increased its turnover by 6.0% and the number of journeys by 9.3% to break even for the year. 10'500 customers made use of the car sharing offer, with 200 vehicles at 100 stations across Austria, 45 of them in Vienna.
Viviana Buchmann, CEO
Téléphone 041 248 23 20, v.buchmann(at)mobility.ch
Alain Barmettler, Marketing & Kommunikation
Téléphone 041 248 21 41, a.barmettler(at)mobility.ch
04.03.2011Download press release as PDF
Joining forces on behalf of combined electromobility
Mobility car sharing, m-way and the SBB have formed a strategic partnership to provide electric vehicles at SBB railway stations as part of their car-sharing operations. The partnership is further boosted by Siemens Switzerland as infrastructure partner. All three companies are committed to ecological sustainability, and the joint venture underlines their efforts aimed at making electromobility easily affordable and accessible to all. It is also designed to further strengthen the intelligent combination of individual mobility and public transport.
The partnership combines the core competence of each of its members. Specifically: the many years of experience and innovative technology of Mobility car sharing with its efficient and intelligent use of vehicles on a self-service basis; the vehicle and service competence of m-way with its range of electric vehicles; and the SBB’s efforts to combine road and rail - and private means of transport and public transport - in an intelligent way. The venture is complemented by Siemens’s expertise in the field of charger technology, energy management and electrical engineering. The idea of combined mobility, i.e. covering long distances by train then using a Mobility car for door-to-door mobility, works to perfection in Switzerland, and the new offer is aimed at broadening its scope. Indeed, this year already, the Mobility vehicle fleet is to be expanded with m-way’s electric vehicles.
These electric vehicles are to be stationed in urban areas, mainly at SBB railway stations. Initially around 20 vehicles are to be allocated and reserved on a self-service basis using the automated rental system.
The partners believe this new offer is yet another valuable contribution to electric vehicles and modern mobility solutions, a key issue of the future.
Mobility car sharing
With its 93’700 customers and 2’350 vehicles at 1’200 locations throughout Switzerland, Mobility car sharing is available around the clock. The main arguments of Mobility’s customers in favour of car sharing are the simple self-service approach to a cost-effective form of mobility, rental stations that are both decentralised and centralised, and the efficiency and sustainability of combined mobility.
m-way is the unique platform for (two and four-wheeled) electromobility from Migros. Migros has been a Mobility partner for many years and, in keeping with its corporate values and pioneering tradition, it has promoted the development of environmentally friendly and sustainable mobility with m-way, setting its own trends as a result. The m-way mobility platform provides vehicle marketing and service, financial services and insurance, equipment and accessories, as well as assistance.
For almost a century the SBB (Swiss Federal Railways) has been providing efficient, eco-friendly mobility. Today more than 950,000 people travel by train every day, and the vast majority of those trains (70%) are powered by electricity from hydropower. The SBB has been consistently pursuing its door-to-door approach for some time now, promoting a continuous, cross-system transport chain for both rail and road. Customers should have the opportunity to choose their means of transport and their mobility chain in such a way that they benefit from the strengths of each link in the chain. One facet of these efforts is the co-operation with Mobility car sharing, which has been up and running for more than ten years. 900 vehicles at more than 350 railway stations allow passengers to transit smoothly from train to car so that, after travelling by rail, they are able to reach their final destination as flexibly and as individually as they choose.
Siemens is a global technology group with more than 160 years of experience in the field of electrical engineering and more than a century of experience of electromobility. With its experts in Energy and Industry as well as Corporate R&D, Siemens covers the entire process chain of electromobility, particularly in the area of charger technologies, standardisation, and communications between power grid and car.
Marketing & Communication
Phone +41 (0)41 248 21 41
04.08.2010Download press release as PDF
More than 93’000 customers use Mobility car sharing
93’700 Mobility customers are already utilising the clever car mobility solution. The Mobility Cooperative managed to gain an additional 2’900 customers during the first half of 2010 (+ 3.2%). The consolidated total turnover rose by 4.9% to CHF 31.8 million. The range of offers was also extended and now includes 2’350 vehicles at 1’200 stations.
More vehicles and more stations in Switzerland
The continuing high level of interest in car sharing services has led to the Mobility fleet being stocked up by a further 50 vehicles. At present, 2’350 Mobility vehicles can be used by customers round-the-clock on a self-service basis. The network of stations has also been expanded. The vehicles are available via 1'200 Mobility stations in 450 towns and cities. The offer “Click & Drive – Your hire car at the railway station” is still extremely successful. This hire car offer from Mobility car sharing and the SBB allows customers to rent a car on an hourly basis. With Click & Drive, customers are able to use the entire range of Mobility car sharing offers, without the need to purchase a Mobility subscription. During the first half of 2010, more than 5'300 Click & Drive journeys were booked, which corresponds with an increase of 19.9%.
Innovation for the customers
During the first half of the year, Mobility focussed on innovation with regard to its reservation system and international utilisation of the car sharing services. The iApp “mobility car" can now be downloaded for free from the Apple App-Store. The iApp combines the reservation platform for mobile end devices (m.mobility.ch) with the extended search functions and map display features of the iPhone. Mobility therefore offers a mobile reservation solution for all Internet-capable mobile phones. Furthermore, all Mobility customers have been able to access 1'500 DB Carsharing vehicles throughout Germany with their personal Mobility Cards since May 2010.
8% growth in the Business car sharing division
The drive volume in the business customers product segment (Business car sharing) grew by 8%. This segment therefore generated 22% of the overall drive income during the first half of the year.
During the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 31.8 million (+ 4.9% compared to the previous year). The company recorded a profit of CHF 481'365 as at the end of June. The slight drop in profitability of 4.5% is primarily due to additional investments in technology. Mobility car sharing is currently developing a new system platform, with the objective of maintaining its leading position in relation to car sharing technology, which, in turn, will lay the foundation for additional growth.
On 2. August 2010, Mobility car sharing, the most successful car sharing brand in Europe, received a new look. The well-known Mobility logo received a facelift and now has a fresher, more modern design.
Car sharing in Austria – DENZEL Mobility CarSharing GmbH
Business with Mobility’s associated company, DENZEL Mobility CarSharing GmbH in Austria, is developing well. The partnership has also had a positive effect with regard to the “Österreichische Bundesbahn” (Austrian Federal Railways). The company’s 200 vehicles in Austria are located at 25 railway stations, primarily in urban centres such as Vienna, Salzburg and Graz. Both Austrian and Swiss customers can use the vehicle fleet in both countries.
General outlook for 2010
The Mobility Cooperative is expecting the growth trend to continue during the second half of 2010. It hopes to achieve a consolidated total turnover of CHF 66 million in 2010. The cooperative estimates that more than 96’000 customers will be using the Mobility fleet by the end of 2010.
17.03.2010Download press release as PDF
Mobility CarSharing: Constant growth
The Mobility Cooperative grew in 2009 by 6'300 customers, raised consolidated total turnover by 5.2% to CHF 63.0 million and achieved a profit for the year of CHF 1.4 million. With 90'800 customers, more than 2'300 vehicles at 1'150 locations in Switzerland, and its associate company DENZEL Mobility CarSharing GmbH in Austria, Mobility has further extended its leading position in the European CarSharing market.
Mobility CarSharing Switzerland expanded its offer again in 2009 by adding 50 stations to the network of locations and 100 additional vehicles to the fleet. A further 6'300 new customers decided for Mobility CarSharing in 2009. This additional 7.5% is the result of concentrated efforts on the market and our proven sales partnerships stretching back over many years. It is also welcoming that in the same period the membership of the cooperate grew by 8.5%. To date, 44.8% of all customers are members of the Mobility cooperative.
The consistently pursued growth strategy led to consolidated earnings before interest and taxes of CHF 2.5 million (previous year: CHF 2.6 million). Profit for 2009 is CHF 1.4 million (previous year: 1.5 million). The slight decline in profitability can be ascribed to investments in expanding the offer and in enhancing technologies and service quality. The cost of expanding business outside Switzerland was also a factor. As per 31st December 2009, Mobility employed 182 people. This represents an increase of 14 employees or 8.3%.
Strength through strong partnerships
Cooperation under the SBB's "Click & Drive - Your rental car at the station" offer has developed very positively. More than 9'500 drives were sold in 2009, an increase of 55.7%. The number of direct registrations through the 128 local sales outlets of Swiss Post and the SBB also rose. Last year more than 25% of all subscriptions were sold through these cooperation channels. Together with Zürcher Verkehrsverbund (ZVV), Mobility celebrated a long-standing partnership with their 10'000th shared customer.
More companies switch to Business CarSharing
Demand for Mobility's Business CarSharing offers continues to grow. As of the end of 2009, some 3'000 companies were using more than 10'000 Mobility-Cards. Drive volume in the Business CarSharing segment grew by 7.8% in the year under review and this business now accounts for 20.9% of total drive volume.
Mobility CarSharers save 15'200 tons of CO2
The concept behind CarSharing is sustainable since every drive is consciously planned. Based on the study by the BFE, Mobility helped reduce the number of cars on Swiss roads by more than 18'000 in 2009. Besides the reduction in traffic, every active private customer now contributes to saving 290 kg of CO2 every year. In 2009, this translated to a saving of 15'200 tons of CO2 or 11'756 passengers flying from Zurich to New York.
DENZEL Mobility CarSharing GmbH, Austria
Holding company DENZEL Mobility saw its turnover rise by an encouraging 22% in its second year of business. The CarSharing offer of 200 vehicles at 100 locations is now used by 10'500 customers across Austria.
Phone +41 (0)41 248 23 20
Fax +41 (0)41 248 22 33
Marketing & Communication
Phone +41 (0)41 248 21 41
Fax +41 (0)41 248 22 33
09.12.2009Download press release as PDF
Mobility and Zürcher Verkehrsverbund: 10,000 shared customers
Mobility and the Zürcher Verkehrsverbund (ZVV) celebrates its successful cooperation on welcoming their 10,000th shared customer. The personal ZVV Annual Travelcard with Mobility has served as an electronic key for the entire Mobility fleet since 2002.
The 10,000th customer and holder of a personal ZVV Annual Travelcard has just signed up for a ZVV Annual Travelcard+Mobility just like the 9,999 customers that went before. The deal gives subscribers use of public transport in the covered zones and access to the complete Mobility offer of more than 2,250 Mobility vehicles at 1,050 stations throughout Switzerland. The offer covers ten vehicle categories from Smart cars to vans. Petrol, insurance, service and many other benefits are included in the attractive hourly and kilometre rates.
Mobility and the ZVV: ideal partners for combined mobility
Mobility and the ZVV are committed to combined mobility. The fact is that even people who regularly take public transport also occasionally need a car. Jürg Baumgartner, head of marketing at the ZVV: "With the Mobility option, we give customers with a ZVV Annual Travelcard added value that gives them access to a car whenever they wish. Using the two mobility forms with the same card is also practical and simple." Viviana Buchmann, Chief Executive Officer of the Mobility Cooperative is also pleased: "The partnership with the ZVV is highly significant for Mobility. In the last few years, we have joined in intensively promoting, marketing and publicising combined mobility and our joint offer. The 'ZVV Annual Travelcard+Mobility' is a direct link to a car from bus, train, tram or ship."
It couldn't be easier: "ZVV Annual Travelcard+Mobility"
ZVV Annual Travelcard holders can drive for a whole year with Mobility for just CHF 25.- extra. While the ZVV brings its customers quickly, on time and relaxed to their destinations every day, 685 vehicles at 360 stations in the ZVV area available for special occasions. Mobility is also available for use throughout Switzerland. With a ZVV Annual Travelcard+Mobility the hourly rate is CHF 1.- more than the Mobility standard rate.
Zürcher Verkehrsverbund: Almost 4,000 kilometres of routes and approx. 200,000 Annual Travelcard holders
Mobility CarSharing: Europe's leading CarSharing company, 90,100 users
26.08.2009Download press release as PDF
Mobility continues to grow despite difficult environment
In the first half of 2009, the Mobility Cooperative boosted its consolidated total turnover by 7.1% to CHF 30.3 million. With 3,200 new customers, the number of Mobility customers in the Swiss home market increased to 87,700 (+3.8%), while drive sales were increased by 7%. The trend towards intelligent, sustainable and low-cost mobility continues unabated.
Mobility CarSharing Switzerland
Mobility continues to grow despite the difficult market environment. The Mobility offer continues to reflect the spirit of the times. Viviana Buchmann, Chief Executive Officer of the Mobility Cooperative: "The first six months of 2009 were successful for Mobility both with regard to the acquisition of new customers as well as drive sales clocked up by existing Mobility customers. However, on principle, the current economic situation has not resulted in an above-average increase in demand for our CarSharing services. We have observed a trend towards reservations of smaller and more reasonably priced vehicle categories. Thus, our "Budget" vehicle category with the Citroën C1 city hopper launched in February is highly popular and has registered very high utilization level."
In the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 30.3 million (+7.1% compared to the previous year). As at the end of June, profit came to CHF 503,594 (previous year CHF 624,901). The drop in profitability is attributable to investments in improving quality and the expansion of innovative services. Furthermore, the expansion of our international business has also shown favourably on the books.
Business CarSharing very strong
Growth continues unabated in our Business CarSharing division. Compared to the first half of 2008, drive sales grew 11.1% and in excess of 2,500 cost-conscious companies are now benefiting from the considerable savings potential for business trips using CarSharing.
Mobility continues to invest
The CarSharing offer was expanded further; the vehicle fleet grew by 50 vehicles to over 2,250, the network of stations grew by a further 5% to a total of 1,150 stations throughout Switzerland and new jobs were created. In addition, Mobility recently introduced a new reservation channel for its customers. The mobile reservation function allows customer to make reservations using their mobile phones. Using this mobile reservation facility, Mobility customers can make, change and cancel reservations at m.mobility.ch using internet-capable mobile devices. This is especially convenient for customers who wish to reserve a Mobility car spontaneously whilst out and about.
Promoting combined mobility
Our efforts regarding combined mobility continue to bear fruit. During the first six months of the year, the new Mobility subscription channel at SBB ticket offices exceeded expectations by more than 25%. The new partnership with Switzerland's second largest fare association (Libero) also got off to a good start. Libero serves Bern, Solothurn, the Emmental region and Oberaargau. The partnership between Mobility and the Libero Fare Association will enable the approximately 45,000 Libero season ticket holders to benefit from door-to-door combined mobility.
Click & Drive - your rental car at the railway station
The offer launched in June 2006 in cooperation with the SBB has outperformed expectations. Compared to the same period last year, sales have once again doubled and meanwhile account for just under 2% of Mobility's overall drive sales in Switzerland. During the first six months of the year, some 1,650 new customers (+ 56.5% compared to the previous year) have already completed one or more Click & Drive drives.
DENZEL Mobility CarSharing (DMC) in Austria
Business on the Austrian market remains below expectations. Following the successful integration at the end of 2008, business development is taking longer than initially assumed. Some 11,000 customers use the DMC CarSharing service in Austria. The 200 vehicles are predominantly available in urban centres such as Vienna, Salzburg and Graz. Both Austrian and Swiss customers can use the vehicle fleet in the other countries.
General outlook for 2009
Mobility wishes to continue growing in the domestic market and aims to top the 90,000 customers mark by the end of 2009. The Mobility Cooperative expects consolidated total turnover of CHF 63 million at the end of 2009. Marketing activities in Austria will be intensified.
29.05.2009Download press release as PDF
Mobility and the Libero Fare Association: joint offer for combined Mobility
From 1 June 2009, the 45,000 holders of annual Libero season tickets will be able to benefit from the partnership between Mobility and the Libero Fare Association with door-to-door combined mobility. Using their personal annual subscription, Libero customers will gain easy access to 250 Mobility vehicles at 130 stations in the Libero region and to the Swiss-wide CarSharing Mobility offer. All for just CHF 25.- a year extra.
The Libero Fare Association is one of the largest of its kind in Switzerland, serving Berne, Solothurn, Emmental and Oberaargau. The Mobility Cooperative is Europe's leading provider of CarSharing services to 86,600 customers who share more than 2,200 cars at 1,100 stations throughout Switzerland. CarSharing is the ideal complement to public transport. With their joint offer, the partners aim to promote combined mobility in the region served by Libero.
The Libero subscription with Mobility offer
Libero annual season ticket holders can drive for a whole year with Mobility for just CHF 25.- extra. Libero takes its customers quickly, punctually and comfortably to their destination. If a car is required for particular occasions, there are 250 vehicles at 130 stations across the region served by Libero. Libero customers will not only have the use of Mobility in their region but also throughout Switzerland. With a Libero subscription with Mobility for CHF 25.-, the hourly rate is CHF 1.- more than the Mobility standard rate.
13.03.2009Download press release as PDF
Unhindered Growth for Mobility
For the Mobility Cooperative, the fiscal year 2008 was marked by further substantial growth. In collaboration with sales partners, the cooperative increased its consolidated total turnover by 18.3% to CHF 59.9 million and achieved an annual profit of CHF 1.5 million. With 84'500 customers, more than 2'200 vehicles, and 1'100 stations in the home market Switzerland and the joint venture DENZEL Mobility CarSharing in Austria, Mobility has been able to expand its leadership in the European CarSharing market.
With 7'400 new customers, the number of customers increased to a total of 84'500 in the home market Switzerland (+ 9.6%). The growth enabled Mobility to expand its network by another 50 stations to a total of 1'100, thereby enlarging its geographic coverage by 4.8%. The red Mobility fleet was enlarged by 12.8% (+ 250 vehicles). In the same period, the number of members of the cooperative increased by 3'000 to 37'500 (+ 8.7%).
The consistently pursued growth strategy yielded a consolidated operating result of CHF 2.6 million (prior year: CHF 1.1 million). The profit for the year 2008 amounted to CHF 1.5 million (prior year: 0.6 million).
Business CarSharing Growing in Significance
In the fiscal year 2008, the important growth field of business CarSharing recorded an 25% increase in the number of customers (prior year: + 21%). More than 2'100 Swiss companies use 9'020 Mobility cards to organise their corporate mobility. They accounted for 22% of the total turnover of the Mobility Cooperative.
New Sales Channel and New Partnerships
A new sales channel was launched in cooperation with SBB: Mobility subscriptions can now be purchased at the 50 largest SBB sales outlets in Switzerland. Thus, Mobility and SBB are increasing their efforts to convince even more people of the benefits of combined mobility. Within the scope of the newly agreed partnerships with ETH Zurich and EPF Lausanne, the student authentication cards and employee badges of the two institutions serve as electronic keys for the Mobility vehicles.
In 2008, the Mobility licence system developed by the subsidiary Mobility International AG paved the way for international expansion. Mobility International AG supports licensees with CarSharing expertise, advice, and training. Moreover, licensees can manage their offer economically, access the Mobility platform directly without setting up their own expensive local servers, and use the services of the 24h ServiceCentre. The implementation of the international strategy started with the launch of DENZEL Mobility CarSharing (DMC) on 1 January 2008, a joint venture that is run in collaboration with Wolfgang Denzel AG and that concentrates on CarSharing across Austria. DMC has 200 vehicles and a customer base of 11'000 CarSharing users. The integration process was completed as of the end of 2008 as planned.
Sustainability Reporting According to International Guidelines
For the first time, the Mobility Cooperative has prepared the reports for the fiscal year 2008 according to the international guidelines of the Global Reporting Initiative (GRI), with a central focus on innovation, as well as economic, ecological and social sustainability. For example, the above-average efficiency of the Mobility vehicles enables fuel savings of half a million litres compare to the average consumption of new cars in Switzerland. Moreover, Mobility vehicles emitted 1'510 tons less CO2. Meanwhile, 22.3% of the kilometres driven by Mobility customers and 100% of the kilometres driven by Mobility itself are carbon-offset via the myclimate Foundation. The project "Accelerated Customer Growth", which was launched in 2007 together with the Klimarappen Foundation for additional savings of 10'800 tons of CO2 by 2012 has already yielded initial results: as of the end of 2008, 2'096 tons of CO2 had already been saved; this represents 19.4% of the total savings.
16.02.2009Download press release as PDF
Mobility launches new vehicle category "Budget"
From 23 February 2009, Mobility will introduce its own vehicle category "Budget" and provide its customers with 100 Citroën C1 cars. This step marks the end of the joint advertising category "M-Budget" with Migros. Mobility is offering its own value category at the same attractive rates as the predecessor category and is expanding the number of Budget vehicles by a quarter. With the new vehicle category Budget, Mobility plans to convince even more people of the CarSharing concept and prove that qualities like "inexpensive" and "effective" are by no means mutually exclusive.
As an energy-efficient city car, the Citroën C1 is just the right model for the red Mobility fleet. With an emission of only 109 g CO2/km, the C1 ranks second among the top ten of the most eco-friendly cars of the city car category in the car environment list of the Swiss Transport and Environment Association (VCS). As demonstrated by means of Citroën C1, Mobility applies strict criteria for the selection of new models for the Mobility fleet. However, the positive eco balance of CarSharing is primarily the result of changed user behaviour - the conscious planning of personal mobility. Thus, the purpose of the new vehicle category Budget is to convince even more people of the CarSharing concept and prove that qualities like "inexpensive" and "effective" are by no means mutually exclusive.
New vehicle category Budget: inexpensive and comfortable
Other important criteria for Mobility's selection of vehicles include easy handling and economic efficiency of the vehicles. The Budget category is available at CHF 2.70 per hour and CHF 0.48 per kilometre (daily rate). This price is all-inclusive: fuel, servicing, repairs, insurance, administration, toll sticker, parking fees, and VAT. The modern city car is equipped with a fuel-efficient engine, four stars in the EuroNCAP safety test, modern audio entertainment, and air-conditioning.
More Budget vehicles for Mobility customers
Mobility is not only replacing existing M-Budget vehicles with the new Citroen C1, but is also increasing the number of Budget vehicles by one quarter. One of the special features of the new vehicle category Budget is its special suitability for the city and short distances. Therefore, the vehicles will be made available especially in urban areas.
Cooperation with Migros to continue
The M-Budget category was launched in 2005 for a term of four years. Within the scope of the ongoing strategic cooperation with Migros, the two companies will continue to collaborate closely in the M-Cumulus programme and in the fields Micasa take-along vans and Business CarSharing.
The Mobility Cooperative
Mobility, Europe's leading CarSharing company, provides more than 2'200 vehicles at 1'100 stations in Switzerland around the clock. The CarSharing self-service concept is used by 85'000 customers including more than 2'100 businesses that cover their mobility needs with the tailor-made offers of Mobility Business CarSharing. Apart from "Budget", customers benefit from nine other vehicle categories: from smarts to convertibles to vans, a suitable car is available for every purpose.
31.10.2008Download press release as PDF
Mobility und SBB setzen einen weiteren Meilenstein der Kombinierten Mobilität
As of now, in addition to the Click & Drive service, you can become a Mobility customer within 3 hours at 50 SBB sales outlets. Mobility and SBB are thus boosting their efforts to get even more people committed to the idea of CarSharing, and to win them over to sustainable Combined Mobility. The railway station is becoming the definitive focal point for Combined Mobility, where the customer can get all the mobility services from a single source.
Application made easy
Becoming a Mobility customer is very easy at the 50 largest SBB stations. The application form is filled in online, printed out and presented together with your driving licence and paid for at the SBB ticket office. The Mobility Card is activated within three hours at the latest. That puts more than 2'000 Mobility vehicles at your disposal at over 1'050 Mobility stations in Switzerland. The railway stations in Basel, Bern, Chur, Geneva, Locarno, Lucerne and Zurich, as well as many other stations, will cover the entire range of Combined Mobility services at the SBB ticket office with immediate effect.
The requirement for a 12-month Mobility subscription is the possession of a valid route pass, half-fare season ticket or GA rail pass, the 12-month ticket of an associated "Tarifverbund" or the Migros cooperative membership card. And then the 12-month Mobility subscription is also over 30% cheaper, costing only CHF 190.- instead of CHF 290.-. Potential customers who would first like to try out Mobility can pick the Mobility test subscription. This costs CHF 70.- and covers four months, in which the benefits of Mobility can be experienced to the full.
Focus on Combined Mobility
The promotion of Combined Mobility - the intelligent utilisation of bike, bus, tram, train and Mobility - is one of the main concerns of both partners. More than a quarter of Mobility customers, i.e. around 22'000 people, also have an SBB season ticket, which confirms this objective. The facts shown below are also evidence of the positive interaction between public transport and CarSharing with regard to ecological and economic aspects.
- 20% of people with a GA rail pass are customers with Mobility
- 37% of all Mobility customers have a GA rail pass, half-fare season ticket, or another route-related season ticket for public transport
- 22% of Mobility customers would buy a car or additional cars without Mobility and public transport would lose 1.2 million passenger kilometres (-12%) as a result.
- Every CarSharing customer saves 200 kg of CO2 every year.
Markus Dössegger, Head of Market Switzerland, SBB regional rail transport: "We are delighted to be able to offer public transport customers not only P+Rail, car rental and bike rental, but now also the Mobility subscription, and hence access to CarSharing. This underlines the continuous efforts of SBB and its partners to simplify and improve access to their interconnected mobility services. The railway station as an integrated mobility transfer point is thus becoming ever more attractive, and the range of services on offer is wide-ranging and multi-layered.
CarSharing options for every need
With the existing Click & Drive services and immediate Mobility membership at the SBB ticket office, there is now the right offer for everyone: If you rarely need a car, you can get hold of one from Mobility as and when you need one without becoming a member, thanks to "Click & Drive - Your hire car at the railway station". If you need a car on a more regular basis, then your best option is to take out a Mobility subscription. The differences at a glance:
Mobility subscriptions at the SBB ticket office
- For regular trips or as an alternative to your own car, or a second car
- The choice of a 4-month test subscription or a 12-month subscription
- First use possible within three hours of application at the SBB ticket office
- Online reservation via www.mobility.ch or by telephone call to the 24-h Service Center on 0848 824 812
- Payment for the reserved journey by monthly customer billing
- Attractive savings possible for subscribers (e.g. discounts for serial reservations)
- 2'000 vehicles at 1'050 stations throughout Switzerland
Click & Drive
- For occasional journeys in a Mobility vehicle
- No subscription fees
- Online reservation via www.mobility.ch or by telephone call to the 24-h Service Center on 0848 824 812
- Immediate payment for the reserved journey by credit card
- 870 vehicles at 350 railway stations throughout Switzerland
18.08.2008Download press release as PDF
More drives, more turnover, more customers
In the first half of 2008, the Mobility Cooperative boosted its consolidated total turnover by 22% to CHF 28.3 million. With 3,800 new customers, the number of Mobility customers in the Swiss home market increased to more than 80,000 (+ 5%). At the same time, the number of drives of existing customers climbed by 12% compared to the first half of 2007. The positive financial statements for the six-month period reflect the investments in the further expansion of a demand-oriented, attractive offering. The expansion into the Austrian market by means of the integration of the associate DENZEL Mobility CarSharing is progressing in accordance with the strategy.
In the first six months of the current year, the Mobility Cooperative recorded a consolidated total turnover of CHF 28.3 million (+ 22% compared to the prior year). As of 30 June 2008, the profit amounted to CHF 624,901 (prior year CHF -90,338). The increase in profitability is the result of the further optimisation of the Mobility offering (more vehicles, more parking spaces, new reservation platform) and intensive marketing efforts. The international expansion in Austria is progressing according to plan.
80'900 Mobility customers
The customer growth continues at a high level. In the first half of the year, Mobility recorded a growth of 5% (3,800 customers). The continually high growth rates are possible thanks to the close collaboration with strategic cooperation partners from the public transportation and private sectors. Moreover, a lot of attention is drawn by Mobility Switzerland's advertising campaign "Mobility - truly the world's best car".
Attractive CarSharing offering
To expand the CarSharing offering, 50 vehicles (+ 2.5%) have been added to the Mobility fleet, bringing the total number to 2,000 vehicles. Moreover, another small, economic city car has been included in the vehicle category "Economy". To meet the growing demand, Mobility has increased the number of parking spaces. By launching the "monthly rental", Mobility has complemented its portfolio, offering a suitable solution for all mobility needs: the portfolio ranges from short-time rentals starting from 60 minutes to long-term use for 2 years.
2,100 companies use Business CarSharing
Meanwhile, more than 2,100 Swiss enterprises benefit from cost-efficient, eco-friendly corporate mobility. The drive volume of business customers increased by 30.6%. This segment generated 20.6% of the total drive income in the first half of the year in the home market Switzerland.
With a double number of drives, the joint offering of Mobility SBB "Click & Drive: Your hire car at the railway station" reflects the success of the two-year expansion work. Within the scope of the new cooperation with ETH Zurich, Mobility has reached another milestone in the field of innovative access technology. Since February 2008, the ETH authentication card has been serving as electronic key for the Mobility vehicles.
For the first time, the Mobility licence system developed by the Mobility subsidiary Support AG has paved the way for international expansion. Since 01 January 2008, the Mobility Cooperative has been operating the 50/50 joint venture DENZEL Mobility CarSharing GmbH, which is active in CarSharing across Austria, together with Wolfgang DENZEL AG. DENZEL Mobility CarSharing has 200 vehicles and a customer base of 15,000 CarSharing users. The integration process is progressing according to schedule. The first milestone: since 01 July 2008, the Mobility 24h ServiceCentre has also been taking care of the customers in Austria.
General outlook for 2008
For the second half of 2008, the Mobility Cooperative expects the growth in the home market to continue. As of the end of the year, the Cooperative anticipates a turnover of approx. CHF 57 million. The integration of the Austrian associate is to be completed by the end of 2008. Meanwhile, the Cooperative continues to drive international expansion.
19.05.2008Download press release as PDF
Mobility bolsters management organisation
Europe's leading CarSharing company Mobility, based in Lucerne, is reorganising its management structure to reflect rapid customer growth. By expanding its Executive Committee and making structural changes to its international division, Mobility aims to continue its course of growth. On 01 September 2008, Viviana Buchmann will assume overall operative responsibility for the Mobility Cooperative as Chief Executive Officer.
The Board of Directors unveiled the new management structure to the 140 delegates present at the conference of delegates held on 17 May 2008 in Basel. It will come into force on 01 September 2008 to strengthen the quest for rapid customer growth initiated in 2007, and to strengthen the company's international activities.
Expanded Executive Committee and new leadership
The Executive Committee of the Mobility Cooperative will now comprise four members instead of the previous three. Overall responsibility will pass to Viviana Buchmann (54) with effect from 01 September 2008. Viviana Buchmann has been a member of the Executive Committee since 2006, with responsibility for the Offer, Customer service, Marketing & Sales. Dr. iur. Giatgen Peder Fontana, President of the Board of Directors, said he was convinced that the company's management was now in very capable hands. "Follow intensive checks of suitable candidates over several months, the Board of Directors decided unanimously in favour of Viviana Buchmann. She not only has many years of experience, including internationally, her selection also ensures continuity of the path we are now on," he said. Chief Executive Officer ad interim Rolf Fischer (49) will stay on as deputy to the CEO, concentrating on the Finances & Services division. He will also take on responsibility for the Sections division. The changes expand the key position of the Executive Committee member of many years' standing. The Executive Committee will receive additional assistance from Peter Affentranger (39), Head of Human Resources & Academy, and Guido Stöcklin (48) as the new Head of the International division.
Structural changes to the International division
The expansion into Austria signalled at the end of 2007 is key to the Mobility Cooperative's effort to internationalise its CarSharing activities and licensing system. In a bid to further strengthen its position on the European market, the Mobility Cooperative's subsidiary, Mobility Support Inc., will be renamed on 01 September 2008, taking on the important areas of the 24h-ServiceCenter and IT for the international business. The Board of Directors has signed up Guido Stöcklin to head this effort. The experienced marketing and sales specialist can look back on many years in top management positions in internationally-active companies, and will take up his new post on 01 July 2008. The previous director of Mobility Support AG and proven CarSharing expert Peter Muheim will leave the company but will remain available to Mobility as a consultant on strategic issues.
Frank Boller elected to the Board of Directors
Delegates at the meeting on 17 May 2008 elected Frank Boller as an additional member of the Board of Directors of the Mobility Cooperative. As a technology and IT expert, he will head up the IT division. Frank Boller has been a member of the Board of Directors of Mobility Support Inc. since 2003. Mobility's top body now consists of six members. Besides Frank Boller, they are Dr. iur. Giatgen Peder Fontana as President (Strategy & Management), Markus Roesch as Vice-President, (HR, Management Development, Corporate Culture), Christian Russenberger (Finances, Controlling, Treasury), Monika Tschannen-Süess (Mobility Market, Sections, Minutes of Meetings) and René Zeh (Marketing, Quality Management).
14.03.2008Download press release as PDF
Mobility continues to grow
Mobility looks back on a successful year. With 77'100 customers (an increase of 7'500), Switzerland's leading CarSharing company posted the second largest increase in customers in its 10-year history. Thanks to the efficient collaboration with sales partners, sales could be increased by 11.2 per cent to CHF 50.6 million. The Mobility Group closed the 2007 financial year with a consolidated earnings before interest and taxes (EBIT) of CHF 1'067'036.00 and a profit of CHF 646'689.00. The drive sales in the core business grew by 11 per cent. With 1'050 stations throughout Switzerland and a foothold in the Austrian market, Mobility was able to further expand its leading position in the CarSharing market.
Mobility customers have round-the-clock, self-service access to 1'950 vehicles at 1'050 locations throughout Switzerland. The number of customers increased by 7'500 from 69'600 to 77'100 (previous year 5'900) or 10.8 per cent (previous year 9.3 per cent). The above-average growth enabled Mobility to expand its network by a further 50 stations for the first time in four years to now 1'050 stations throughout Switzerland. The fleet was also enlarged in 2007 by an additional 150 vehicles. During the same period, the number of members of the cooperative rose by some 2'500 to 34'500 (+ 7.8 per cent compared to the previous year).
Growth strategy advanced
In 2007, Mobility invested heavily in marketing, the expansion of the fleet and stations, and cutting-edge technology (car telematics and operating software) in order to accelerate customer growth. The consistently pursued growth strategy resulted in a strategy-compliant consolidated operating result of CHF 1'067'036.- (previous year: CHF 2'106'536.-). The profit for the year amounted to 646'689.00 (previous year: CHF 1'551'750.-).
Acceptability of Business CarSharing increased
In the 2007 fiscal year, Mobility Business CarSharing posted a 21 per cent increase in customers. By the end of 2007, over 2'100 companies had switched to Mobility for their company's mobility solution. They generated 18 per cent of the total sales of Mobility. The existing Business CarSharing offers were rounded off in October with the product "Mobility-Exclusive". Here the vehicle is reserved exclusively for the in-house CarSharing and can even be adorned with the company's own logo.
Expansion to Austria
The Mobility license system newly developed by Mobility subsidiary Mobility Support Inc. facilitated the expansion abroad for the first time in the 2007 fiscal year. Together with Wolfgang Denzel AG, the Mobility cooperative, which holds a 50 per cent share, operates the joint venture Denzel Mobility CarSharing GmbH, which focuses on CarSharing throughout Austria.
Sustainability as our basic entrepreneurial approach
Mobility's business activities centre consistently on sustainability. This approach is reflected not only in the offer, but also in the responsible treatment of employees and target groups in the business environment. For instance, last year, the mathematical average fuel consumption of the Mobility fleet fell from 6.48 l/100 km to 6.37 l/100 km. The above-average efficiency of the Mobility vehicles thereby cut fuel consumption by some 520'000 litres per year. In addition, Mobility cars emit 35g less CO2/km (-18.7 per cent) than the average new vehicle registered in Switzerland in 2006. Meanwhile, over 11 per cent of the kilometres driven by Mobility customers and by Mobility itself are carbon offset by way of the myclimate foundation. In terms of personnel, this sustainability approach is reflected especially in a 21.4 per cent drop in staff turnover, the significantly lower rate of sickness- and accident-related absence to 4.1 days (previous year 5 days) and the high proportion of women among the workforce, also at management level.
03.01.2008Download press release as PDF
Mobility CarSharing expands to Austria
From 01 January 2008, a joint venture of Wolfgang DENZEL AG and Mobility Cooperative will embark in joint CarSharing activities in Austria. The companies hold equal shares in the joint company Denzel Mobility CarSharing GmbH. Both companies are firmly established market leaders in their home markets.
Denzel Mobility CarSharing GmbH, Austria
The joint subsidiary, which has been established under the name Denzel Mobility CarSharing GmbH, will concentrate on CarSharing in Austria. The Mobility CarSharing Switzerland cooperative is Europe's largest and leading CarSharing provider. Wolfgang DENZEL AG is one of the largest companies in the fields of car import and car trading and has been active in CarSharing since 1997 under the brand name DenzelDrive. This company offers about 15'000 customers all over the country approximately 200 vehicles in various vehicle categories. Denzel Mobility CarSharing GmbH will take over the previous CarSharing offer of DenzelDrive. The new corporate image will be elaborated in the coming months and communicated in due time. The new joint venture benefits from the bundled competencies of the two companies, the extensive experience in CarSharing, the technology Mobility employs in this field and the automobile experience of Denzel.
Wolfgang DENZEL AG
Wolfgang DENZEL AG offers a comprehensive, demand-oriented mobility offer: as an importer of major car brands with own subsidiaries in all larger cities of Austria and as a provider of comprehensive, innovative service concepts. The service portfolio also covers a variety of financing and insurance services, including the development of dealer management systems at its own software company. With its consolidated annual sales of more than EUR 500 million and more than 1'200 employees, the Wolfgang DENZEL Group is one of Austria's largest companies.
Mobility CarSharing Switzerland
The Mobility Cooperative, headquartered in Lucerne, Switzerland, emerged in 1997 as a result of a merger of the cooperatives ATG AutoTeilet Genossenschaft and ShareCom, both established in 1987. Mobility CarSharing Switzerland currently has 156 employees who share 128 full-time jobs. In 2006, the Mobility Group generated sales of more than CHF 45 million. Currently, 76'900 customers use the 1'950 vehicles at 1'050 stations all over Switzerland. The main reasons why customers opt for Mobility CarSharing include the convenient self-service, the stations that are easy to reach, the benefits of cost-efficiently and effectively combined mobility, and the possibility to use the vehicles around the clock whenever needed, even for short periods of time.
17.10.2007Download press release as PDF
Mobility takes a new tack in Business CarSharing
Its "Exclusive" Business offer sees Mobility CarSharing Switzerland extend its CarSharing system by another component. In the last years, Business CarSharing has continued to increase phenomenally, by 35% in 2007 alone. As things stand, more than 1'700 Swiss-based companies use the Mobility CarSharing offers. The share of Business CarSharing in the company's total sales is now 18%, its customers making up 10% of the Mobility clientele.
The "Exclusive" Business CarSharing offer
"Exclusive" is basically oriented to the existing CarSharing system for private and business customers. Its additional benefits extend the system to the specific needs of the latter. "Exclusive" means that vehicles can be parked at company offices, giving exclusive access to and sole use of them, an extended range of vehicles, individual colour selection for a defined palette and, if required, the company's logo on vehicles. They are reserved via the Mobility reservation system. The charge structure for "Exclusive" is simple and covers all costs from insurance, to fuel, to maintenance.
The benefits of Business CarSharing
Mobility Business CarSharing offers companies resource-saving benefits: companies no longer have to concern themselves with procuring, financing, cleaning and managing their fleet, and do not need their own reservation system. This helps them reclaim capacities for their core business.
Mobility Business CarSharing customers benefit from all-inclusive rates: purchase and sale of vehicles, fuel costs, VAT, toll sticker, insurance, maintenance, repairs and repayment are all included. Plus, the vehicles are regularly serviced and cleaned by Mobility employees onsite. Thanks to transparent invoicing, Business CarSharing customers also have control over their road mobility costs - all the way down to the individual cost centres. Business CarSharing reduces internal vehicle processing costs to an absolute minimum.
In addition, the CarSharing system often leads to a marked reduction in the number of previously needed vehicles. An important sustainability effect is produced by the wise combination of various means of transport.
Who is Business CarSharing aimed at?
More and more large corporations, SMEs, administrative services and organisations are taking advantage of the chance to cover their vehicle needs cheaply, efficiently and easily using Mobility Business CarSharing. "Exclusive" is specially targeted at companies that do not drive in red but in their own company livery, who want their logo on vehicles parked on their own premises and to have the exclusive use of them.
Not only simple but sustainable too
The CarSharing system has been proved to be sustainable because every trip must be consciously planned and reserved in advance. Regular invoices also show the full costs of car mobility. This effect is reinforced by the rigorous purchase criteria for vehicles that Mobility insists on, in particular as regards security and pollution. Every year, Mobility vehicles produce 1'285 tons less CO2 than the average for new Swiss vehicles in 2005 according to the ASAI (Association of Swiss Automobile Importers). On average, the Mobility fleet has 4 out of 5 possible EuroNCAP stars (passenger protection) and uses an average 6.48 litres of fuel per 100 kilometres, while the corresponding figure for new Swiss vehicles (ASAI 2005) is 7.67 litres per 100 kilometres. Over a year, this outstanding efficiency saves 443'000 litres of fuel.
20.07.2007Download press release as PDF
Around 73'600 people now drive the intelligent way
Mobility CarSharing Switzerland ended the first half of 2007 with sales of CHF 23'228'599, corresponding to a 7.0% rise. Furthermore, during the first six months of its jubilee year - 20 years of CarSharing in Switzerland, 10 years of Mobility - Mobility was able to post an impressive increase in the number of new customers (4'000 new customers, + 5.7%). That means that as many as 73'600 people in Switzerland are now driving the intelligent way.
During the first six months of the current year, Mobility CarSharing Switzerland posted sales of CHF 23'228'599 (+ 7.0% compared to the previous year). Drive volumes, the company's core business, grew by 8.2%. For the period ending 30 June 2007, the operating result came to CHF - 58'818 (previous year: CHF + 1'276'699). This decline in profitability is due to the considerably higher marketing expenditure invested in the acquisition of new customers.
73'600 Mobility customers
Compared to the already satisfying figures for the previous year, the number of new customers continued to grow. During the first half of 2006, we were able to attract 3'300 new customers; during the first half of 2007, this figure stood at 4'000. This increase of 21.2% is the direct result of the focused marketing activities and our long-standing and effective sales partnerships.
1'950 Mobility vehicles
The continuing high demand for CarSharing services has led to the Mobility fleet being stocked up by a further 100 vehicles. At present 1'950 Mobility vehicles can be used round-the-clock on a self-service basis. The Honda Civic models with a hybrid drive that were introduced last year are very popular and have proven to be an outstanding success. Owing to their low fuel consumption and minimal CO2 emissions, 65 of these vehicles are now in use (the largest hybrid fleet in Switzerland).
24% growth in the Business CarSharing segment
The drive volume in the business customers product segment (Business CarSharing) grew by 24.1%. This segment thus generated 18.8% of total income during the first half of the year. At present, 9.6% of all existing customers are business customers.
Strength thanks to strong partnerships
The Click & Drive service launched a year ago in cooperation with Swiss Railways (SBB) has also developed extremely positively. During the first six months of the current year, this service has been used by more than 1'000 customers not yet on Mobility's books. Direct registrations via PostShops also increased (total 1'125 registrations).
Access technology innovations
During the first half of the year, the focus of Mobility's technical activities was on innovative access technology. Together with the Paul Scherrer Institute a project was launched to enable employees to use their company ID cards to open the Mobility vehicles. Within the framework of a new partnership with the credit card company Cornèrcard; cardholders can also use their Cornèrcard pay&go as an electronic key to open the Mobility vehicles. With our German partner DB CarSharing we have for the first time made end-to-end, electronic, cross-company and international use from one CarSharing provider to another reality. This is made possible through the intelligent use of the systems of the two providers. Using their DB CarSharing Card, German car sharers can now use appropriately equipped Mobility vehicles in Switzerland.
Outlook for 2007
For the second half of 2007 Mobility CarSharing Switzerland expects this growth trend to continue. The sales for the whole year are expected to total CHF 50 million with some 7'500 new customers being gained for the CarSharing system. Owing to the planned high marketing budget Mobility expects to break even this year.