The crises of the world do not stop at Mobility. The Russian invasion of Ukraine, disrupted supply chains and soaring commodity prices are among the factors that made for a challenging 2022. In concrete terms, the impact was felt in rising fuel prices and increased costs of electric components as well as e-vehicles. Nevertheless, Mobility managed to purchase 300 more electrically powered cars by the end of the year, equivalent to 10 percent of the current fleet. E-cars can now be found in all the main categories: from budget and estate all the way to van. Mobility wants to push ahead with the switch to electric so that users can drive emissions-free by 2030 as planned.
Customers provided the best gift
The car sharing specialist looks back not only on an eventful 2022 trading year, but also on a special anniversary. That’s because 25 years previously, in 1997, two legacy cooperatives, ATG AutoTeilet and ShareCom, merged to form the Mobility Cooperative. Since then, the enterprise has grown steadily to become an integral part of the Swiss world of mobility. No big celebration – instead, a welcome birthday present courtesy of the customers: a quarter of a century after our founding, the number of users, at 261’000, has exceeded the quarter of a million mark for the first time ever. What a milestone!
150 more businesses now using car sharing
Following the lifting of the obligation to work from home in February 2022, people are again making more use of car sharing. Mobility also felt this in the business customer segment. On this front, 2022 saw growth of three percent. In other words, 150 additional businesses became more sustainable through car sharing. Although the number of business customers remains below pre-pandemic levels, the trend is positive.
Higher profit than expected
In the end, customer growth as well as higher journey revenues meant that Mobility was able to increase income slightly to CHF 83.9 million (+4.0%) last year. This again resulted in a profit for the year, this time of CHF 1.4 million. The result is lower than in the previous year (CHF 2.8 million), yet better than budgeted for. “I view the result as success,” says Mobility CEO Roland Lötscher. “Not least in view of the difficult market situation, which has seen us able to maintain our position as an SME with 225 employees.”
Attractive offers for young people
Given the ongoing geopolitical uncertainties, the current year is again unlikely to be easy – on the contrary. The economic situation is volatile. Added to which, more and more players are entering the shared mobility market. But Mobility is facing the challenges head-on and continuing to invest in expanding its electric fleet and developing advanced solutions. “Car sharing must become even more intuitive and digital,” says Roland Lötscher. The switch to car sharing should be made as easy and convenient as possible for potential users. That’s why the company has recently modernised its schemes and rates. Among other things, Mobility now offers a more flexible monthly subscription as well as discounts on multi-day journeys and for cooperative members. Last but not least, mobilityYOUNG is a product that’s been created especially for people under the age of 28, allowing them to drive at the most attractive rates. The aim is to persuade young people of the benefits of car sharing early on. One thing’s for sure: shared mobility’s potential in Switzerland is far from exhausted – a positive note on which to embark on the next 25 years!
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